ESG policies appear to be of much higher priority for event planners in Europe than in the Americas, with European venues almost three times more likely to receive requests for their social responsibility credentials and twice as likely for their environmental policies. The same is true for requests for carbon measurements, with 21% of European respondents receiving noticeable requests from clients to provide the carbon footprint to run meetings at their venues, compared to 6% in the Americas. There is a significant gap between the percentage of European venues receiving requests to provide carbon measurements (21%) and the amount that have the means to do so (10%).
Neil Gardner, Division President, Conference Centers and Hotels, FLIK Hospitality Group, comments “We are seeing more clients stressing the importance of sustainable and ecolog- ically “smart” meetings. This will be in the form of reduced waste and energy consumption as well as an emphasis on efficient space management.”
Jessie States, Vice President, Meeting Professionals International, comments “While 41% of meeting professionals say they wouldn’t be willing to pay more for sustainable events, nearly 60% said they would, according to MPI’s August 2022 Meetings Outlook. Most are willing to spend up to 5% (42%) or 6%-10% (12%) more for sustainable options.”
Figure 29: Carbon Measurement Requests
Americas
Global
Europe
Receiving notable carbon measurements requests
11%
6%
21%
Currently able to provide carbon measurements
9%
6%
10%
29
IACConline.org
Made with FlippingBook Online newsletter maker