Susana Ferreras linkedin.com/in/susanaferreras ■ Career history: Data Scientist, Arsenal FC, UK Team Manager, Spanish Basketball Federation, Spain Senior Data Scientist, Vodafone Group, UK Data Scientist, Telefónica, Spain
Luca Fracassi linkedin.com/in/luca-fracassi-emba
■ Career history: Head of Business Development - Strategy and Innovation, Siemens, UK Senior Business Development Manager, Siemens, UK Business Development Manager, Siemens, UK ■ Education highlights: Executive MBA, Warwick Business School, UK MSc, Aeronautical and Aerospace Engineering, Cranfield University, UK BSc, Aerospace Engineering, Sapienza University, Italy
■ Education highlights: Executive MBA, Warwick Business School, UK
MSc, Advanced Artificial Intelligence, UNED, Spain MSc, Telecommunications Engineering, University of Valladolid with Study Abroad at National and Kapodistrian University of Athens, Spain and Greece
■ Nationality: Italian
■ Nationality: Spanish
■ Languages:
■ Languages:
Italian (native) English (fluent) Spanish (intermediate)
Spanish (native) English (fluent) Portuguese (basic) Greek (basic)
■ Career achievements: Developed and led the Siemens Mobility UK go-to-market strategy for digital services in the UK, from strategy ideation to implementation with customers. This included the creation of new business models, contractual solutions and negotiating these with UK customers. Led and converted digital services sales opportunities greater than £5 million, leading the opportunities from their identification phase to requirements gathering, concept design, bid submission and contract negotiation. Managed a team of sales/business development/product managers, building the team from the ground up. Used coaching and mentoring to support the achievement of yearly business development and strategy targets set with the business.
■ Career achievements: Developed algorithms and models using different data
sources, assisting the coaching staff and executive team in the football performance analysis and club strategy. Implemented analytical and visual tools to support the decision-making process based on data. Co-ordinated team operations for the Spanish basketball team and acted as a player liaison, including travelling and accommodation, logistics and data analysis. Participated in two Olympic Games, one World Championship and four Eurobaskets, winning five medals. Led the deployment of analytical products in more than 10 countries, working with business intelligence units to increase data exploitation around the telecoms customer. Managed the Big Data educational programme, including registration of a patent in community profiling.
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