Speaker Life Magazine Summer Edition 2022

A Note from the Publisher

T hank you for We created this magazine for speakers, coaches, and entrepreneurs who wanted to build a sustainable speaking business. We understand the challenges that both seasoned speakers and new emerging speakers face. We hope to subscribing to Speaker Life Magazine. shorten the learning curve and create a community to help you take your speaking business to the next level. So many speakers and coaches get out of the business after three years due to financial frustration. Speaking is like any other business; you need a business plan. Speaker Life magazine will share tips, strategies, and proven practices to get you on more stages. Being a professional speaker and corporate event planner gives me an interesting perspective. I understand how to stand out and get in front of the line when competing for a stage. I also know firsthand the pressure on an event planner and how crucial it is to book the right speaker to connect with an audience.

Contrary to popular belief, there is no such thing as self-made; every successful businessperson or speaker has been coached or mentored along the way. We will be sharing information from some of the most successful people in the industry. This magazine will also provide resources and ideas, and best practice strategies that we have attained over the years. The speaking and self-help industry is one of the most exciting businesses. It has continued to have explosive growth for the last ten years. If you have a story or a message you want to share with the world, this magazine is for you. We love hearing from our community! If you have any questions or suggestions, please feel free to reach out to us! Carpe Diem!

Lea Woodford, Editor


Speaker Life Magazine


Speaker Life Magazine

Lea Woodford

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, full-service digital marketing, and advertising company. SmartFem was created as a result of her many years as a publicist, columnist, and as Radio & TV Personality. Lea has extensive experience as a media personality and developed her own segments for ABC, NBC, CBS as well as Fox Networks. One of her favorite projects was “Looking for Love with Lea,” a popular Thursday night radio call in show for singles. Lea has also chaired, organized and Emcee’d for a number of organizations including non-profits such as Camp Soaring Eagle, American Heart Association, Make A Wish, Alice Cooper’s Solid Rock Foundation, and St. Judes Hospital. Lea became an international speaker in 2007. She has been on multi-city tours and has shared the

stage with some of the world’s most respected speakers. When it comes to speaking, Lea is a breath of fresh air, focusing on relationships, innovation, and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full-service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience, in the same manner, she motivates her team, “find your voice.” Lea shares her ups and downs as well as her successes and failures – to give your audience a fresh perspective on marketing, leadership, innovation, and customer service. Online marketing, and social media expert, Lea shares the latest trends to help companies move to the next

level in the ever-changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more. Achievements • Named "Dynamic Woman of the Year," by Phoenix Business Journal • Amazon Prime TV Talk Show Host • Founded SmartFem Media Group • Created and Hosts the SmartFem Success Summit • Corporate Event Planner • International Speaker


Speaker Life Magazine


Jumpstart Your Speaking Business


How to Use TikTok for Your Business:


10 Speaker Bookings in 10 Days TEDx – Understanding the Advantages, Adversities and Actionable Advice 24


7 Ways You Can be a Better Podcast/ Radio Guest


Magazine Design by SmartFem Media Group

Dress for Success On the Stage.

Lea Woodford

Jumpstart Your Speaking Business Expert Secrets to Increased Stages, Stories and Sales

D o you have a message you want to share with the world? Perhaps you are considering becoming a public speaker, or you might have spoken in the past and are ready to take it to the next level. When you initially decided to become a public speaker, did you think about how it would elevate and propel your business? If you didn’t, you are not alone. Many aspiring speakers attempt to break into the industry without considering the business aspects of the endeavor. I fell into public speaking in 2007 and have been tweaking my strategy ever since. I was fortunate enough to have a savvy speaking coach who was a highly paid and respected speaker. She also created

fantastic events. She had me build my first workshop within six weeks of working with her. It sold out, and I made $32,000 that day. I made enough money to qualify for the Certified Speaking Professional designation from National Speakers Association. As a bonus, I was able to pay for my daughter’s college tuition with that single workshop. There is no one-size-fits-all approach when it comes to the speaking world. The speaking business has evolved as technology and consumers have evolved. In addition to speaking, I am an event planner and book speakers for corporate events and my annual SmartFem Success Summit. I have learned many valuable lessons along the way.


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I see so many emerging speakers give up after a year or two due to lack of income. After speaking to several of them, I learned that they never understood how to build a speaking business. Going from gig to gig is a recipe for disaster. Standing on the stage to deliver a speech is only part of the equation, not the entire formula. The speaking industry is a business. It requires a business plan and marketing strategy like any other

venture. I recently partnered with my friend and fellow speaker Gary Barnes to launch Speaker Mastery Bootcamp, a three-day, hands-on event and one of the most comprehensive speaker training programs for the price. It is a speaker business in a box and covers everything from beginning to end. We offer and deliver more. You will never get a second chance to make a great first impression, especially in the speaking industry.

Gary and I wanted to give emerging speakers a chance to take the stage, and the Bootcamp allowed us to show them the ropes. The course helped attendees build a sustainable speaking business. We addressed the elephant in the room early on. That’s right, money. Speaking is not a business if you can’t monetize it. Gary and I have leveraged stages to amplify our voices and showcase our expertise to garner more business. It’s a


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fundamental subject many coaching programs fail to address. Co-facilitating that workshop was one of the highlights of the year for me. Gary and I have spoken on each other’s stages but hadn’t collaborated before. It was nice for guests to see our differences and how we came together and pooled our resources and intellectual properties. Attendees couldn’t believe our chemistry or that it was our first event together. While participants were shocked, I always knew it would be successful because our values are in alignment. The event ensured attendees got maximum value for their time and investment. The Speaker Mastery Bootcamp is one of the most comprehensive training programs available. As an attendee, you can discover how to: • Develop your signature opening that captures immediate attention • Identify your signature story and allow your audience to connect with you • Dress for success • Become a sought-after speaker and get re-booked • Be a compelling storyteller to be remembered • Separate and elevate from other speakers in a positive way • Apply for a TEDx Talk • Sell from the stage without being salesy • Market your speaking in unique ways • Magnetize your audience

If you want to become a speaker or are eager to take your speaker business to the next level, join us October 7-9 in Denver, Colorado, for the next Speaker Mastery Bootcamp . Seating is limited to maximize engagement, connections, and stage and TV time. For more information, go to www.speakermasterybootcamp. com Your stage and legacy await!

Guests will receive media and interview training to maximize podcast, TV and radio opportunities. They’ll also walk away with professional headshots and stage photos that will help them elevate their brand and propel their speaking business. The Speaker Mastery Bootcamp was a life-changing and transformative experience for every speaker in the room. Attendees came in as strangers, became friends, and are now part of the Speaker Mastery Bootcamp family.


Speaker Life Magazine

How to Use TikTok for Your Business:

Tips and Best Practices

After decades of programming successful radio brands, Marc Young shifted his focus to helping clients create and produce relevant digital content that engages and drives sales. His ongoing, deep-dive knowledge of all things digital from the overwhelming analytics to on- the-fly idea generation that sticks, has made him one of the most sought-after content creators. Plus, he's simply a great guy who "gets it".

O ne of the most popular social media apps on iOS and Android, TikTok was launched in 2017 and is used by over 755 million active users each month, up 40% over 2021. Branded as “that dancing app,” early on TikTok was a platform ignored by businesses dismissing it as a passing fad. But times are changing as the platform is being utilized by some of the biggest brands: Nike, Zales and Maybelline to name a few. TikTok can be an effective way to generate engagement for your business, but it’s not as simple as just signing up for the app. It’s essential that you understand the app, best practices when using it, and how it can be used to boost engagement between your business and your audience through

While the most common way is to create engaging content, some businesses use it to conduct live Q and A’s, interviews, product/ brand announcements or tutorials, or even to live stream events that their team is hosting. Unlike other social media platforms TikTok has become the platform for authentic and creative community building. As they put it, “realness is the new cultural currency.” The first step is to “Go down the rabbit hole.” This is how TikTok describes the user experience. Spend 15 minutes on the platform, then return later. You’ll find that TikTok’s algorithm quickly adjusts to your style and is delivering relatable content that keeps you engaged. However you choose to use TikTok for your business, there are a few things to consider before you start.

regular content and compelling advertisements. How Does TikTok Work? TikTok is a social media app that allows users to share short videos with their friends. Videos on the app are commonly made up of short loops but can accommodate up to 3 minutes in duration. Users sign up by using either their phone number or email address. Then they create a username and choose a few people to follow so the app can start curating content they may enjoy. How Can You Use TikTok For Your Business? There are a few different ways you can use TikTok for your business.


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5 Best Practices for Using TikTok as Part of Your Marketing Strategy Simply having a TikTok account for your brand isn’t enough. You need to know how to use it to draw in and engage with your ideal target audience. Not quite sure where to begin? Here are five TikTok best practices for your business: 1. Be Consistent, but Don’t Spam Your Audience Post consistent content at a regular interval. Keep within your brand guidelines but don’t be afraid to experiment with all the features TikTok offers. Open ended questions, duets, and more provide simple ways to engage with your audience in an authentic manner. A prime example of content that connected is Hellosweetscandy. This small business posted a TikTok of staff happily fulfilling a candy order. Something so simple, yet it connected to over 1.5 million users and helped grow their channel to over 280k followers. Don’t spam TikTok users with too many messages or post too often. The best way to determine the optimal number of posts per day is by running a few tests to see when your audience is most engaged with your posts and the style in which they most commonly activate. 2. Stay on Brand with Your Content Style Keep your posts on brand in terms of both visuals and tone for maximum effectiveness. But

3. Use Posts as an Opportunity to Educate Your Audience The video function provides you with an opportunity to demonstrate features and benefits that may not have been evident if they were written out. Not only does this help keep potential customers engaged, but it also helps them feel like expert consumers by retaining the knowledge they gain through your posts. Don’t be afraid to “pull back the curtain” with content. TikTok users enjoy seeing behind the scenes and off-the-cuff footage that portrays your brand in a genuine manner.

remember that TikTok is based around sound – unlike other platforms. Integrating trending music clips and live audio increases engagement. TikTok even provides you guidance with data on what songs and hashtags are trending at trends.tiktok.com. Large event brands such as the Arizona State Fair effectively cherry- pick trending waves and ride them to magnify reach and engagement. And international brand Gucci intermixes user generated content that respects the brand yet is presented in a more approachable manner.


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• Use a catchy title. Think about how newspaper headlines are crafted to draw you in. • The more captivating your content is, the higher the engagement rate you’ll get. Share what makes your business unique to connect with potential customers. • Make sure there’s an exciting tagline that entices people to read on or watch the video ad. • Don’t forget to add relevant emojis. • Add callouts and highlight keywords in bold lettering at various intervals throughout any text you choose to include in the video advertisement. • Don’t forget to take advantage of trendy hashtags and include relevant ones in your post. Social Media Is the Future for Marketers – Get Started with MyCreative Inc. Your marketing team already knows that social media is vital to your marketing efforts. If you’re exploring ways to expand your business’s social media presence, then why not consider building your TikTok platform? MyCreative Inc. was the first agency in Arizona to beta-test the app’s geotargeting capabilities, and we have since become a leader in ad placement on the platform.

creators (brands) and users interact. Often times users will request more information in the comments – sometimes requesting more video on the subject or even suggest additional content ideas. Responding to user comments by providing the requested content has become a major TikTok tool for maximizing engagement. Tips for Creating an Engaging TikTok Ad With the above tips in mind, it’s time to start considering creating engaging TikTok ads. Here are a few helpful tips to get you started:

Consider the four TikTok building blocks: Realness, Co-Creation, Sound and Diversity. These components will help filter ideas when considering content. 4. Include Emojis for Maximum Engagement TikTok users love emojis – so much so that most users now use them in place of text in their post captions and the videos themselves. Using them in your posts and mentioning related words can help increase your user engagement. 5. Listen to Comments One of the most unique features about TikTok is how content


Speaker Life Magazine

TEDx Understanding the Advantages, Adversities and Actionable Advice

By Gary Barnes

S peaking on a TEDx stage is on nearly every speaker’s bucket list. However, that wasn’t always the case for me. While I enjoy watching TEDx talks, it was never on my wish list of speaking engagements to secure. So, you can probably imagine how surprised I was when a TEDx producer invited me to speak at his upcoming event. I was grateful for the opportunity and have enjoyed the added credibility to my speaker bio. Are you familiar with the benefits of speaking on a TEDx stage? When I ask this question to speakers, I often receive coinciding responses. Speakers believe landing a TEDx Talk will launch their speaking career, create celebrity, increase their speaker fee, or boost their credibility among meeting planners. While many of these benefits may result from presenting on a TEDx

my talk down to the essential elements. The presentation was about my book, How Beaver Saved My Life. My personal story of being diagnosed with multiple sclerosis (MS) in 1988 and being told that I would be dead or in a wheelchair within 10 years. The organizer read the book and wanted to feature my story. The challenge? I have told that story in as much as 30 minutes. Now, I had to do it in 14. I never want to leave an audience with just an inspiring story. My goal is to share tips on how to improve their life or business using the principles from my talk. It ultimately only left me with 7 minutes to share the Beaver story. So, You Want to Be a TEDx Speaker? Each individual has unique reasons and rewards for becoming a TEDx

stage, there are more significant benefits many professionals don’t recognize. To dive deeper into those unspoken benefits, we must first uncover the distinction between public relations (PR) and marketing, especially relating to speaking on a TEDx stage. In my opinion, PR creates exposure, while marketing produces revenue. So, is a TEDx Talk PR or marketing? One Stage, Two Benefits One of the two core benefits I identified from being a TEDx speaker was publicity. Speaking on a TEDx stage opened new doors for me and my business. There is a pseudo-celebrity and legitimacy to being a TEDx speaker. The second benefit was stepping out of my comfort zone. The opportunity demanded I condense


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speakers at the next event. If you’re not ready to apply but have identified a TEDx that you would like to speak at in the future, you should also consider volunteering fi rst. Don’t be desperate Desperation pushes opportunities away. Allow presenting on a TEDx stage to be a speech, not the speech.

you are also auditioning for other stages. Applications are free - don’t pay an audition fee Most TEDx events don’t charge you to apply. Some of my coaching clients have paid up to $500 to audition. You are bringing as much value to the stage as they are by bringing the stage to you. Look beyond your city limits There is a saying that you become a celebrity 50 miles from where you live. Speaking at an event outside your typical vicinity gives you a marketing edge. Refuse to limit yourself to your local boundaries. Apply for events out of your area. Volunteer If you apply but don’t receive an invitation to speak, ask if you can volunteer. Building relationships is essential. One of my coaching clients recently volunteered and was asked to be one of the anchor

speaker. If this opportunity is on your bucket list and you are ready to speak on a TEDx stage, I have a few tips to help you save time, money, and unnecessary work. Base your book on you and your brand This is literally how I was asked to do my TEDx without ever applying. After I wrote my first book, I was surprised at how differently event planners saw me as a speaker. I quickly learned that it gives you additional credibility. I designed my talks around the idea that I am the subject but not the message. It allows me to write and speak so the listener can apply my message to whatever result they desire. Tailor your talk around a TEDx theme Regardless of where you are in your speaking career, doing a TEDx is not your finale. Instead, view it as a springboard to new opportunities. By sharing your core message,

Optimize the opportunity Create a marketing plan for

exposure. Do this before, during, and after the event. One of the biggest mistakes I see speakers make is relying on the event organizer to promote them. You will usually receive the video of your talk along with still pictures. Don’t be modest. Step into your light. So, are you ready to take the short walk to the center of the stage and onto the red circle? If you are, welcome to your next adventure!

Gary Barnes is “The Breakthrough Business Mastery Coach”. A High- Performance Business and Sales Strategist, Popular National and International Speaker (over 1000 talks) & Award Winning #1 International Amazon Best- Selling Author (9 books). Gary’s clients span over 8 countries and been published by many outlets including the Boston Globe, LA Daily News, Miami Herald, Morningstar and Worth Magazine. He’s been featured on ABC, CBS, NBC, Fox, PBS & TEDX. He’s the founder of Gary Barnes International and has created several companies personally selling over $300 million dollars in products and services. He understands adversity. In 1988 Gary was diagnosed with multiple sclerosis and told he would be in a wheelchair or dead within 10 years. He loves adventure and has completed a world class 40-foot firewalk, flown a World War II P-51 fighter, flown on a trapeze, driven in a Destruction Derby (his car was the Purple Passion); completed a 75foot bungee jump; and climbed 14,000 foot mountains. He’s a drummer and a Police Academy Graduate.


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Achieve Success Magazine


Speaker Bookings in 10 Days:

How To Cascade Your Actions Into a Fast Start & Steady Flow of Speaking Engagements

your professional status. How about your 3-5 minute video that shows how dynamic you are on stage? Both of these will be part of the package you email to the speaker booker. You’ll need a knockout 5-7 paragraph proposal letter with these elements included. Day 3. Here we go. Let’s look at opportunities for leads that you may have overlooked! Speakers often forget that they have incredible connections that could be within 6-degrees of separation… right there in your own community. It’s all in who they know! Check out the following: • Ask friends, family, church members, or people at civic groups, social or business organizations where you are a member if they know of people you can contact about speaking. • Contact your local convention and visitors’ bureau to find what conventions are coming to town. Meeting planners would much rather book someone local than pay for a speaker’s travel expenses. • Post your request for speaking opps to Facebook, LinkedIn, Instagram...you’ll be surprised by what turns up! • Ask previous bookers to refer you to three people. If they love you, they are highly willing to make introductions to friends or colleagues. • Set up Call-for-Speakers Alert on Google, check on Twitter & LinkedIn

T he biggest enemy for most speakers seeking stages is inertia. Not following through on your intention to find and secure speaking opportunities. As busy thought leaders, coaches, experts, entrepreneurs or authors, there is always something else commanding your time. And what’s the result? Your business will stagnate, if not decline. You’ll be in a constant struggle to attract new clients. You’ll risk burnout because client acquisition one-on-one is so time intensive. You can’t pray your way to more gigs, or just dip your toe in ccasionally, or feel overwhelmed because the task of finding and rounding up these opportunities is time-consuming—there’s a cost to that inertia! So what about a kickstart—a strategy to get you off your behind

and in front of a steady flow of stages and clients? I call it 10 Speaker Bookings in 10 Days! Get ready, we’re going to roll fast! Day 1. Identify the three presentations that you can offer—one primary signature presentation and two others that have great appeal, and may be offered to different audiences to increase your odds of success with different bookers. Then create a spreadsheet identifying for each one, the various types of audiences to whom you wish to speak. For example: women’s business meetings, real estate agents, spiritual centers, mom and parenting groups, service groups, veterans, doctors’ associations, etc. Day 2. Get your tools in order! Do you have an updated speaker one-sheet, your two page showcase that establishes


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• Ask colleagues who are speakers for suggestions or referrals. Most will be generous in sharing the wealth, as long as they’ve already made their appearance on those stages previously. • Ask your mastermind members or fellow people in coaching programs. They are all looking for gigs, too, and most are willing to share. • Contact your local Chamber of Commerce for suggestions. Executives here may well know what else is going on in town and who books speakers including nonprofits, corporations, civic groups, etc. Day 4. Whew! Now you should have tons of leads. What will you do today? Send emails to all of them, of course! Get out your proposal letter, personalize it and send it off!

Day 5. What’s next? Look local! There are tons of live and virtual stages right in your neighborhood and what’s great about that is with an organization that meets regularly, they are always looking for speakers! How do you find them, Google keywords for the kind of meeting, venue or association you seek + your market. MeetUp is another great place to find recurring opportunities, as is EventBrite. Start collecting the leaders and speaker contacts from the websites for the ones that align with your message, mission and target audience. Day 6. What do you think follows that? Sending emails, of course! Your Day 6 is another day of intense emailing of your proposal letters to all those folks you secured through your local search!

Day 7. Find your NICHE! Undoubtedly you’ve heard it said “The riches are in the niches!” and this is true! There are likely to be numerous national organizations that serve your target avatar across North America and even beyond. Can you identify just three of them? On this day, you will then go onto their websites and mine for all of the chapter leaders at every chapter where you might want to speak (and today with so many organizations STAYING virtual, you don’t have to worry about traveling to get there!) These are all there for the picking! Build your spreadsheet! Day 8. What do you think is on the agenda? (By now you’ve got the picture!). It’s emailing day! Day 9. Now dig in. This is the day you


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Jackie Lapin helps leaders, authors, coaches, speakers and entrepreneurs GET BOOKED on more stages, faster and easier so they can grow their business, increase revenue and change more lives. An expert at aiding them to GET BOOKED, she provides strategies, guidance and leads through her SpeakerTunity® programs, tip sheets and 75 Regional, 60 Niche Speaker Contact Directories and Conference Connections subscription service that get changemakers booked for speaking engagements, along with radio shows, podcasts, virtual summits, TEDx events and virtual networking across North America. SpeakerTunity® also offers a speaker- one sheet and presentation slides graphic design service, turnkey Success Booking System and more. SpeakerTunity® is the Ultimate Speaker’s Toolbox. www.SpeakerTunity.com. Personal consultations available.

begin phone calling all the decision makers who didn’t respond back! Yes, it can be a bit arduous, but hopefully, you’ll already have some “yesses” starting to flow in to incentivize you to go after the rest! Just remember to stay hydrated and take periodic rest breaks! Day 10. So they didn’t return your calls or you don’t have a phone number? This is a day to get social! Start reaching out to bookers on LinkedIN or Facebook Direct Messenging. Not sure what to say? Grab this cheat sheet of 10 Speaker Follow-Up Social Media Messages: www. SpeakerTunity.com/FollowUp So what do you do on Day 11? Celebrate your wins, of course! With all this activity, you should be confirming details and setting dates! Burt there is one shortcut that will save you all of the research for either local gigs or the niche stages! SpeakerTunity®, The Speaker & Leader Resource Company has created 75 REGIONAL speaker lead directories with up to 3000 speaker leads in any one market, as well as 60 NICHE SPECIALTY directories. All include name, phone and email for the decision maker. To explore which ones might take your hard work out of Days 5 and 7, go to www.SpeakerTunityDirectories.com


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Be Our Guest!

7 Ways You Can be a Better Podcast/ Radio Guest

By Sheral DeVaugn

I t seems like everyone has (or wants to start) their own podcast or radio show these business. According to data from Statista.com, there will be over 132 million monthly listeners in the U.S. alone in 2022. It makes sense for business owners and entrepreneurs to want a slice of that consumer "pie." But what if you don't have the time or resources to devote to it? How can you still reach those potential customers? Be a podcast or radio guest. While it seems like an easy enough days. It's a great way to promote and grow your brand or solution, it's not always easy to get access to the shows. It's even harder to get asked back or land appearances on other shows if you aren't a great guest. Having interviewed hundreds of guests over a 15-year radio career, I can tell you, word gets around. Both the good and the bad. What can you do to be the guest podcast and radio hosts WANT to have on their show? Follow these 7 tips:

1. Be familiar with the show you're going on. Even if it's last minute, listen to the show ahead of time so you have an idea of what the style is. Is it formal? Businesslike? Casual? Goofy? You'll be more confident and conversational if you know the style of the show and the rhythm it follows. 2. Show up and show up ON TIME That's common courtesy. We all have busy schedules. If you commit to a time and date, be there and don't keep everyone waiting. Don't cancel last minute or worse yet- NO SHOW. The hosts have given you a spot to showcase your message. Honor that gift by keeping things on schedule. If you make them scramble for a replacement, you can be assured you'll never get the opportunity again. While you're at it, fill out the pre-show questionnaire. It helps both you and the host fine tune the conversation for their audience.

3. Use the host(s) name You'd think this would be a no- brainer, but this happens more often than you can imagine. I have interviewed several guests who had no idea what my name was. Or called me by the wrong name. Why is this such a big deal? Because it makes you come across as if you don't care. If the host doesn't feel like you care enough to learn their name, you aren't going to have a great interview. And if you don't have a great interview, you won't be invited back. But what is worse is that the audience will also begin to tune you out. Keep in mind, they have an established relationship with the show host. If they think you don’t care enough to know the name of their “friend,” they won’t believe you will care about them either. As a result, you will lose the opportunity to connect with the people you want to support your message. 4. Keep your stories short and sweet, but scintillating. The truth is being a great podcast


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6. Don't pitch your stuff unless you have the green light beforehand Remember, you are a guest. You wouldn’t walk into someone’s house and help yourself to their things without asking first. At least I hope not! You're in the host's "home", and their listeners are something they worked hard to get. If you have a book, a product, or a service, make certain you have permission to offer it to their audience. A great approach is to offer a free gift: (copies of your book, a free trial, etc.). But again, only with permission ahead of time. It gives you the exposure you’re looking for but also makes the show hosts look like heroes for rewarding their listeners. 7. Have a specific call- to-action to benefit the show hosts (not just yourself) Remember that your job is to make the host look good so they will invite you back. At the end of the interview, you could offer that free gift we talked about in step 6. Make it something that you're doing for fans of the show. And always... ALWAYS...be gracious and promote the interview with a link to the show for YOUR followers. Promoting the show hosts is the greatest thank you a guest can give. Treat being on a podcast or radio show like an invitation to a party, a get-together, or an event. Because that's what it is: an invitation to something you wouldn't normally have access to. Be gracious by following the steps above and you'll always find yourself at the top of the guest list.

“just a number?" I know I don't, and I've never met anyone else that doesn't like to feel special and important too. So why do we treat the individuals listening to a podcast or radio show any different? You aren't speaking to a mass blob of humanity. Think of it like a conversation between you, the host, and one other person. Because that's what it is. Podcasts and radio shows are a very personal medium. Where are you most often when you listen? In your car. Getting ready for the day in your bathroom. Working out with your earbuds in. Your listener isn't in a big crowd. They are usually by themselves. Don't refer to the listeners as " all of you", "everyone" or "listener-land." Talk as though it's just you, the host(s), and that one other person in the room. That's how you build a connection and get asked back as a guest.

guest isn’t about answering questions. It’s about connecting through shared stories. Think about how often you have bought a product or supported a person because you loved their back story. While everyone loves a good story, not everyone loves to hear one that runs on forever. Tell only the details that are important and then make them sizzle. There's a difference between saying, "I fell down" and "I hit the ground with a thud." Both tell the same message; but one is more interesting than the other. Have 2-3 stories ready to tell at any time. Just make sure they're factual. Fairy tales are for kids at bedtime... not during an interview. 5. Make the individual listener the star of the show Do you like being thought of as


Speaker Life Magazine

Dress for Success On the Stage

Be Comfortable, Be Confident, Be Gorgeous!

"Give a girl the right shoes and she'll conquer the world.” ~Marilyn Monroe

recommend keeping them in a shoe bag when storing or traveling) and not worn outside of speaking. This way you always have gorgeous shoes ready for your next stage! We call them “the 12-hour heels” because they are so comfortable but the best part is that they are available in 7 different heel styles from 2 - 4 inch heels all with a 1-inch platform, made from

cork so they give and support your feet. European Heels can also be customized to your brand colors and heel height. I now travel and speak in my European Heels every day, and many of our customers are speakers too. Personal story By the way, I couldn’t always dress for success, there was a time when I couldn’t even wear 1-inch big girl heels. Until I discovered European Heels in Spain, I fell in love with them and now I’m importing them into the United States. My journey with European Heels has changed my life, especially because I never thought I would wear heels after my car crash that resulted in two broken legs. At the time of the crash, I was only 17 and I was told I may never walk again.

Style and brand on stage As busy women and speakers we all need stylish, beautiful heels that are COMFORTABLE and don’t hurt our back or feet. European Heels are your dream come true and you won’t need to carry flip-flops in your purse anymore! As a speaker, your style on stage not only has to be fabulous and comfortable but it must be aligned with your brand. Branding is everything because you are your brand! During your speech, your audience is experiencing your brand through your slides, words, handouts, outfit and your shoes. Being stylish and comfortable on stage is essential to your success so here are a few tips for gorgeous style on stage: 1. Have your outfit complement your brand colors. Brand alignment is important. 2.Make sure you look and feel like a million bucks on stage. Pick an outfit and shoes that make you feel beautiful and strong! 3.Make sure you have a heel height that works for the stairs/entrance/ flooring that will be at your venue. 4.Make sure your speaker shoes are well cared for (yes, we


Speaker Life Magazine

and we did a lot of shopping! That is where I discovered European Heels. These heels were gorgeous and nothing like I’d seen in America! Against my better judgment, I was talked into trying on a pair of 3" black patent leather peep toe heels. I couldn't believe how awesome they felt on my feet, I couldn’t believe they were 3” heels! I had to give them a chance, so I bought them and wore them the entire afternoon and evening, and even danced for hours in them.

So, of course, I went back to the boutique and bought two more pairs! This started my love of European Heels. The cork platform sole is the secret to its comfort along with its hand-crafted quality. When I brought my shoes to Colorado for the first time, I had three ladies stop me from the dinner table to the bathroom and ask, “Where did you get your fabulous shoes?” and this continues every time I wear them.

It was devastating, but I was determined to overcome the odds. Over the first year of recovery, I focused on my right femur, which healed with the assistance of a metal rod placed from my hip to my knee and endless days with my doctors in physical therapy to finally accomplish being able to walk normally again. My scars now remind me just how strong the human spirit can be when we put our minds to something!

As time passed my legs healed, however anytime I'd try to wear a pair of heels, I experienced horrible, shooting pain in my legs and feet. But that didn’t stop my love of traveling.

The next morning, I had prepared myself for being in pain and wearing my tennis shoes for the rest of the trip but it

was so worth it. No, I woke up without pain!

In June 2013, I traveled to Spain with my best friend,

and we enjoyed all the normal tourist attractions,

I discovered European Heels in Spain, I fell in love with them and now I’m importing them into the United States


Speaker Life Magazine

your purse because you have to get out of your heels as soon as you are off stage? Then you take pictures in flats, flip-flops or tennis shoes? Oh no! Ladies, you have worked so incredibly hard to be a world-changing speaker and the last thing I want you to worry about is your feet. Just imagine, having your signature speaking heels that are custom- made with your choice of color and heel height that make you feel comfortable on stage, AND confident. You would be ready to play bigger in your speaking career! You will see us at a couple of speaking events, Lea’s SmartFem Speaker Summit, and we are heading to the NSA conference in July in Nashville. Please stop by our booth and try on your very own European Heels. You can also shop online at EuropeanHeels.com and use discount code “speaker” for $85 off 3 pairs. Happy shopping! Love our comfortable 12-hour heels, join our team as a Brand Ambassador or Sales Director - earn shoes & commission.

That's why I had to bring my discovery to America. I wanted every woman to feel powerful, confident, beautiful, and most of all - comfortable! In 2019, I secured the U.S. distribution for European Heels and started to sell them in the United States. It's been so great to meet so many women like me who can now go back to wearing heels again! In the last year, we have had so many speakers, Realtors, corporate women, and working women who have bought six or more pairs that I created a VIP Club for them! So once a year I invite all my VIP customers to an exclusive party in Denver. It’s not just a shoe company it’s my passion to help women be comfortable, confident & gorgeous! Confidence on stage "Give a girl the right shoes and she'll conquer the world.” -Marilyn Monroe We all know that shoes can make a difference in our confidence and on stage, which makes a big difference in your results. Have you ever brought flats in

Cindy Bauszus CEO of European Heels Hand crafted heels and boots from Spain. We offer over 40 styles, 80 colors and 7 heel heights. Helping women feel comfortable, confident and gorgeous. Try yours today, save $91 on 3 pairs with discount code “speaker” at www.EuropeanHeels. com

More info here: dreamjobfromspain.com


Speaker Life Magazine

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