Consider the following questions:
• What do your images say about you? • What do you want others to think or know about you? • What story are you telling your audience? Having a clear vision for how you want to show up is important. This is what we call “brand positioning,” — and it’s an important step in the pre-photoshoot planning process.
We then consider:
• How would you like to “show up?” • Who are a few visible or aspirational figures that you gravitate towards and why? • Who are you hoping to communicate with or reach? Somewhere in these answers is the recipe for your unique personal brand. Actionable steps as a result of these conversations glean insights that we develop into a mood board, a shot list, and will dictate your poses. Next, you’ll want time to prepare for your photoshop. You’ll start by sourcing a photographer that specializes in “branding.” Nothing else. No wedding photographers. No freelance or friend of a friend. Invest the time and energy in finding a photographer that makers themselves as branding photographers.
Branded Luxury
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