CONNECT ON THE INTERNET HOW TO GET MORE REFERRALS FROM PAST CLIENTS USING FACEBOOK, INSTAGRAM, GOOGLE, AND YOUTUBE.
This year you are going to get more referrals from your past client database than ever before! The simple strategy below will go hand in hand with all the mailers, calls, and voicemails you are going to send to your clients before the spring market hits.
This is the perfect reminder at the perfect time on the perfect platform. Your past client tags their friend in a comment and you get the call! This works. Here’s how to do it in six simple steps. 1. Download your database of past customers and remove everything but their name, email, and phone. 2. Go to the Facebook ads manager and upload your new .csv file inside the audiences tab. 3. Go to Google Adwords and upload your .csv file to the audiences tab. 4. Run a new Facebook ad campaign that only targets your past client audience. 5. Run a new Google Adwords campaign on the display network that targets your past client audience. (Advanced: Run a second campaign for video ads that will show on YouTube) 6. Check back in two weeks to see how your campaigns are performing. There are four basic types of ads we see working well right now: • Educational videos that give tips on credit, down payment, and mortgage features • Testimonials from past clients • Stories of successful deals you helped clients with • Direct response calls to action Here is an example of some ad copy to help you run your first ad. (The headline is your name and your phone number, and the image is your headshot.) Do you know someone who is getting ready to move or buy their first home? Tag them in a comment on this post, and we
Here’s how it works. All the previous work at follow-up you have done with your past clients has built a phenomenal brand and affinity. They want to send you more business and every referral they can. The problem is … they are just as busy as you are! We need to make sure that when they have a referral to send to you, it actually gets sent! Imagine this scenario. Your past client is out socializing with their group of friends on the weekend. Friend One says to Friend Two, “We’re going to start shopping for a new home.” In that moment, your past client jumps into action, mentions your name, and recommends calling you. Amazing! Unfortunately, it’s not very effective. As you know, the conversation continues, the night wears on, and your name is forgotten among the other topics of conversation. Cue the REFERRAL ACTIVATOR! On Monday morning, your past client gets to work, puts in a solid 15 minutes, and then picks up their phone for a quick scroll through Instagram. Lo and behold, there you are in an ad! The ad gives a simple reminder of the amazing service you provide and specific instructions on how to send a referral by tagging their friends in a comment on the ad.
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