KASSIDIE BIEFELD ’23
MAJOR Marketing HOMETOWN Elkhorn, Wis. ORGANIZATION Northwestern Mutual Stevens Point, Wis. TITLE Marketing Intern
What I did: I established the marketing department for Walter Roth a financial advisor at Northwestern Mutual. I worked on editing his websites, creating content for social media, data analytics, marketing research and much more. This helped me come up with a comprehensive marketing plan that I then executed on and continue to revise. What I liked: I really liked the creative freedom that I have been given when it comes to content creation and social posting. I also have really liked that I have had total ownership of this role and my boss’s willingness to let me explore new avenues to increase our social reach. Future Dream Job: My dream job is to run my own photography studio and use the skills that I have learned in marketing to help me become a successful business owner in the future.
SENTRY SCHOOL OF BUSINESS AND ECONOMICS
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