part of our strategy. It expands our range and takes us closer to a one-supplier model, giving customers access to more of the aluminium glazing products they need from one manufacturer, backed by strong stockholding, short lead times and the service levels they expect from Made for Trade.” Korniche Brand Growth The expansion also reflects the continued growth of the Korniche brand, which has become increasingly recognised by homeowners as a premium aluminium glazing name. Through sustained brand promotion, consumer marketing and national exhibition activity, Made for Trade is helping to create demand that directly supports its trade customers. Mike Robinson, Head of Sales at Made for Trade, said: “The promotion of the Korniche brand is delivering real value for our customers. We are building a premium brand that homeowners recognise and ask for, but we are doing it at a price point that allows
our trade customers to remain competitive and win work. “That balance is very important to us. Korniche is not just about product innovation; it is about giving customers a stronger brand, better sales tools and a more compelling offer for their own end users.” Customers can experience the latest Korniche innovations first-hand at the remaining 2026 Homebuilding & Renovating Shows Made for Trade will be exhibiting at: • London eXcel, 18–20 September 2026 • Harrogate Convention Centre, 30 October–1 November 2026 Full event details are available via the Made for Trade website and across Made for Trade’s social media channels.
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