Angel Investors Network - December 2019

Gratitude is a surprisingly powerful emotion. When we share our gratitude for others, it makes them feel good and appreciated. Plus, when we tell others we care about them and are grateful for them, we feel good, too! The holiday season is often referred to as the season of gratitude. While we should always share our gratitude with others throughout the year, the holidays serve as a great reminder to let people know they are in our thoughts. But more than that, sharing gratitude and reflecting on what you are thankful for actually helps you live a happier life!

second wrote about what annoyed them, and the third just recounted what happened over the week.

The results of the experiment were fascinating. The participants who wrote what they were grateful for were noticeably happier, more optimistic, and even healthier than members of the other groups. They focused on positive emotions, and it helped them feel more positive overall. Meanwhile, those who focused on the negative felt worse at the end of the study. A good way to feel more positive is to try this at home. At least once per week (or even once each day), write down a list of 3–5 things you are grateful for in your life. You might keep a journal and pen right next to your bed or your favorite chair. Then, every evening, jot down a few bullet points. Make it a habit. What can you include on this list? Write down the name of a person who positively impacted your day, reflect on a joyous event in your life, or note a few things that went well that day. You can even appreciate that simple but delicious cup of coffee you had this morning. It can be anything that brought a little brightness into your day.

A greater understanding of gratitude can be found in the book “ 59 Seconds: Think a Little, Change a Lot ” by Richard Wiseman. In 59 Seconds, Wiseman cites a study that looked at three groups of people who, over a period of time, wrote in journals. The first group wrote about what they were grateful for, the

An Attitude for GRATITUDE Find Greater Happiness With 1 Simple Habit

f you haven’t capitalized on the holiday season for your business’s marketing campaign yet, don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing your own holiday to-do list, you can ensure your business flourishes this season with a few last-minute marketing ideas for the holidays.

Send season’s greetings to loyal customers.

Even if your Christmas or holiday-themed cards don’t mail on time, you can still send personalized emails or social media messages to let your customers know you’re thinking of them this holiday season. Established customers can be responsible for up to 40% of a business’s sales, and your unexpected holiday greeting could keep your business in mind as they go about their holiday shopping. Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive holiday touches to your company logo or new webpages recommending holiday gift ideas can go a long way to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill. Decorate your website for the season.

Create gift card giveaways or incentives.

Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents. With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers. They can make the perfect present for them and, in turn, your business.

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