The Wood Book NA Retail

STAFF SPOTLIGHT: YOLANDE MEYER

Can you tell us a little bit about yourself?

HAVWOODS IS ALWAYS ON THE LOOKOUT TO FIND THE NOT ONLY THE FINEST BUT ALSO THE MOST INTERESTING WOOD FLOORING AND CLADDING PRODUCTS ON THE MARKET. YOLANDE IS OUR SECRET WEAPON, SCOURING THE WORLD FOR NEW AND EXCITING PRODUCTS TO BRING TO THE MARKET. FIND OUT A LITTLE MORE ABOUT OUR BESPOKE PRODUCT BUYER...

I am originally from South Africa and moved to the UK in 2018 with my family. After University, I started my career working in the Fashion Retail industry, holding various positions throughout an ĉ-year period and ultimately finding my niche in researching trends and facilitating the buying process.

When did you join Havwoods and what is your role?

My &ourney with Havwoods started &ust over a year ago. I am currently fulfilling the role of a purchaser in the Bespoke Department and have recently taken on responsibility for New Product Development. How do you go about discovering new and exciting floor choices, and what is the process? Social media is your friend, especially in the current climate. People are increasingly using social media to communicate and stay in touch with the outside world. Social media enables you to draw upon ideas from a much wider range of people and this can be particularly enlightening. Sources I like to focus upon include suppliers launching new ideas and trend forecasters, offering their latest design predictions. Trend forecasters and trend forecasting blogs are also very important to follow. These authors spend countless hours analysing the market as well as the latest trends arising from trade shows and the market itself. Finally, I draw inspiration from our own product ranges. Creating new products that work in harmony with the current offering can open up an even wider market.

YOLANDE MEYER – BESPOKE PRODUCT BUYER yolande.meyer@havwoods.com +44(0)1524 737000

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