Make Your Meetings Matter Tips to Get the Most Out of Your Time
BEYOND ROI With SCORE, you’re never alone! Schedule an appointment to talk with a mentor today. Call 1-866-726-7340 or visit StLSCORE.org right now! If you’re listing off a slew of granular changes, those aren’t the ingredients for a productive meeting. Information like that can be disseminated in other forms. As you discuss a larger concern, details relating to it will arise during your discussion. Ask yourself if the meeting has a larger topic that merits discussion. ENGAGEYOUR PARTICIPANTS. A meeting should do just that. If you’re not expecting collaboration, don’t call it a meeting. Tell your staff you’re giving a presentation and they’ll come ready to take notes. But if you want to actually have a meeting, every participant should come ready and willing to engage with the ideas on the table. excuse to ditch a campaign early.Two months in, they see a lackluster ROI, so they abandon the campaign into which they’ve poured thousands of dollars and hundreds of hours. Often, if they’d just waited, then they’d have seen a steady improvement on their return, especially as they learned the ins and outs of the strategy and invested more in it. to suss out the financial performance of your marketing efforts. But it’s important to realize that ROI is a blunter instrument than what you really need. Instead, break down your marketing efforts into their constituent parts and learn to measure them at the most basic level.This way, you can start to truly see what’s going on in those complex marketing interactions and determine exactly what’s working and what isn’t. With SCORE, you’re never alone!We offer workshops and seminars each month to help you develop the skills you need to succeed. Visit StLouisSCORE.eventbrite.com today! ROI ISTHEWRONGTOOL FORTHE JOB. All of this isn’t to say that you shouldn’t try
Ask yourself,“What are the biggest time wasters in my office?” If your workplace is like most, it’s a safe guess that social media and meetings are on your list. Maybe there’s a way you can eliminate social media from your office or, at least, curtail its use. However, meetings are an essential part of effective workplace communication.The question, then, isn’t how to get rid of meetings, but rather how to make them more efficient.With that in mind, here are a few tips for getting the most out of your meetings.
ALLOW EXCEPTIONS. There’s no surer way to make an attendee anxious than pulling them away from an important
MAKE A GAME PLAN. If you don’t have a reason for a meeting, don’t have a meeting.Weekly meetings can be a great way to catch your staff up on the latest news and issues at
task. Nobody should skip out on a meeting simply because they don’t want to go. However, if their time could be more wisely spent, then you shouldn’t force them to attend. Prioritize who needs to be at the meeting and whose time could be better used elsewhere. STARTWITH BIG IDEAS. A meeting should be a forum for hashing out concerns and tackling big picture concepts.
the office, but there’s no need to make them the same length of time every week.You should never feel like you need to fill a certain number of minutes. Instead, get to the heart of what you’re talking about, allow the staff to ask questions, and then get back to work.
How the Most Popular Marketing Metric Is Holding You Back
ROI on a recent email blast, and it will give you a pretty good indicator of how many recipients responded to your efforts with their dollars. What it won’t tell you is how that campaign improved your prospects’ awareness of your brand or their actual engagement with the content you’re providing. Even if we suppose that ROI can closely represent how much you’re getting out of a campaign, it can’t predict the future. Depending on what particular strategy you use, actual monetary return for your marketing investment might be months out. Too many business owners use ROI as an
Contemporary businesses, large and small, have become obsessed with return on investment (ROI). On the surface, it makes perfect sense. If ROI represents what it claims to, then you’d obviously need to track it closely. For higher-ups and managers, it’s certainly an important metric to gauge the correct course for the company. But when it comes to measuring the success of modern marketing campaigns, ROI is far less useful than most business owners believe — at least not in the way it’s being used. Here’s why. ROI IS REDUCTIVE. In its most basic form, ROI is calculated by dividing the net revenue gained through a marketing campaign by its cost.This allows us to compare the dollars we’re putting into a campaign to the dollars we’re getting out of it, which, at face value, would make it the end-all be-all of marketing metrics. But even the most complex ROI calculations drastically oversimplify the marketing process. For example, you can determine the monetary
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