Speakeasy Marketing May 2019

NO PLANE, NO GAIN 4 Benefits of Traveling for Business

SHOULD SOLO ATTORNEYS USE CLIENT INTAKE FORMS?

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How? This 4-minute podcast explains: Speakeasy.marketing/forms

What appears as mindless bureaucracy on the surface is actually an extremely clever way of reducing flakes, no-shows, and time wasters. However, there’s another, more important reason you should use a client intake form. You can use this form to sow the

We don’t normally think of business trips as the most relaxing way to spend our time. Unlike vacations, the schedules are rigid, the mornings are early, and the conference rooms never seem to be a comfortable temperature. However, here are four benefits to going on business trips, both for your employer and yourself. ENHANCING YOUR ADAPTABILITY International business trips can be especially nerve- wracking. You might have to interact with people who speak a different language, figure out how to get to your hotel or conference center by yourself, or try a new restaurant that’s out of your comfort zone. (Not every city has a Starbucks; at least, not yet.) While these may seem like negatives, they are actually opportunities to become more adaptable in everyday life. If you can roll with the punches in a new environment, you’ll be able to do it much better in your daily grind. EXPANDING YOUR NETWORK Once you know everyone at your workplace, meeting new people becomes less likely. Business trips, and travel in general, are great ways to make new connections. A survey done by Virgin Atlantic in 2015 estimated that 1 in 5 people have done business with someone they met on a plane. There’s potential to build social relationships, too. Don’t be afraid to strike up a conversation with someone new! IMPROVING YOUR CREATIVITY Being in a new environment naturally predisposes your mind to think differently than it normally does. Therefore, business trips are beneficial for brainstorming new strategies. You can’t just rely on what you know; you have to innovate and experiment. Once you’re back in the office, your newfound creativity will help you tackle challenges more effectively. RACKING UP THOSE FREQUENT FLYER MILES This benefit is more for you than for your job. If you anticipate a lot of business travel, sign up for a frequent flyer program and get points on your company’s dime. Put them toward that vacation you’ve been saving for without spending any of your own money. Of course, if your business trip leaves any room for R&R, take advantage of it. You might be there for work, but you’re in a new city with tons of opportunities to learn and explore. Just because you’re there on business doesn’t mean fun is out of the question.

seeds for future reviews, referrals, and, in some practice areas, repeat business — i.e. your future revenue.

REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH

3rd Edition

• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2019 • Complimentary copy mailed or emailed upon request

Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.

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