Azcomp Technologies IT November 2017

Give us a call! (855) 556-4677 www.azcomp.com/it-solutions www.azcomp.com/blog

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

2500 S. Power Rd, Ste 117 Mesa, AZ 85209 i nside this issu e

We Surf Jaws PAGE 1 Were You Compromised by Equifax? PAGE 2 Spotlight on Jana Flewellen PAGE 2 Need Networking or Computer Help? PAGE 2 Are You Susceptible to a Data Disaster? PAGE 3 A Bluetooth Speaker You Need to Hear About PAGE 3 Casper’s Mattress Revolution PAGE 4

CHANGING LIVES, 1 MATTRESS AT A TIME HOW CASPER MADE MILLIONS FIXING A BROKEN INDUSTRY

If you’ve purchased a mattress, you know what a headache it can be. There are a million different options, pushy salespeople, and terrible customer service. Even worse, you only get a few minutes to test a model in the store before you decide where you’ll spend a third of your time for the next few years. The founders of Casper realized just how horrible this system was, so they went about fixing it. Casper wanted to simplify the process and put customers first. Co- founder and COO Neil Parikh pulls no punches when describing the genesis for the company. “The mattress industry is a racket,” he says. “It’s worse than buying a used car.” Once they identified this market inefficiency, they developed a plan to fix it. Rather than flooding the market with products, the company began with just one mattress. As they’ve grown, they now offer three different models with clear differences at various price points. They also guarantee a 100-night risk-free trial on all of their mattresses, which ensures you have time to decide if you’re happy

before committing your money. Mattresses are compressed into a box for easy shipping, springing to life after unboxing. All shipping is free, and that goes for returns, as well. Their customer service line is staffed by real people willing to help, and they even do in-home consultations. Given what a breath of fresh air Casper is, it’s no wonder they’ve taken off at a remarkable pace. They may have started as an online company advertising on podcasts, but you can now find their mattresses at Target. Celebrity investors like Leonardo DiCaprio and Adam Levine are Casper supporters, and so are many of the world’s most prominent venture capital firms. Science is not equivocal about the benefits of a good night’s sleep. Everyone needs it, and the mattress industry has taken that necessity for granted for too long. Casper decided it was time for a change, and they’ve got mattresses full of money as a result.

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