Digital Optimisation Mandatory Module
Aims of the module For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success. Unit 1: Digital insights – – Understand the strategic implications of the changing digital environment on organisations – – Interpret relevant insights from the wider digital environment. Unit 2: Digital optimisation – – Develop responses to changing stakeholder needs and behaviours – – Develop a conversion optimisation plan. Unit 3: Digital analytics, monitoring and measurement – – Assess digital metrics and analytics – – Apply key digital measures to analyse optimisation. Assessment: Assignment You will be asked to submit a work-based assignment based on a given theme and an organisation of choice.
Please note the Digital Optimisation module is one of the mandatory modules for the Diploma in Professional Digital Marketing.
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