Modules Resource Management Elective Module Aims of the module
Managing Brands Elective Module
Aims of the module This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the – – Understand how brands are defined and positioned to add value to organisations – – Assess the elements of brand strategy . Unit 2: Brand management – – Understand the factors that drive brand identity and success – – Develop a brand plan to deliver the brand strategy. Unit 3: Brand metrics – – Apply a range of techniques to manage the resources to deliver the brand plan – – Interpret brand metrics and adapt the brand plan for continuous improvement. Assessment: Assignment You will be asked to submit a work-based assignment based on a given theme and an organisation of choice. brand in the long term. Unit 1: Brand strategy Please note if you would like to achieve the Diploma in Professional Marketing you'll have the choice to choose the Managing Brands module as one of your elective modules.
This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner. Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation. Unit 1: Managing people – – Develop and manage the marketing team – – Know how to improve marketing performance through people Unit 2: Marketing resources – – Assess the effectiveness of the current resource mix – – Develop plans to improve marketing performance through an optimised resource mix Unit 3: Marketing financials – – Apply appropriate techniques to manage the marketing budget – – Define ways of monitoring, evaluating and reporting the financial performance of marketing Assessment: Assignment You will be asked to submit a work-based assignment based on a given theme and an organisation of choice. Please note if you would like to achieve the Diploma in Professional Marketing, you'll have the choice to choose the Resource Management module as one of your elective modules.
10 |
Made with FlippingBook HTML5