The Digital Customer Experience Mandatory/Elective Module*
Aims of the module Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation. Unit 1: Channel selection and customer insights – – Assess the strategic options for channel selection – – Understand relevant insights into digital customers. Unit 2: Managing channels – – Understand how digital channels are managed effectively in practice – – Define requirements for legal compliance in digital campaigns. Unit 3: Digital customer experience – – Understand the customer journey – – Develop plans to improve the user experience . Assessment: Assignment You will be asked to submit a work-based assignment based on a given theme and an organisation of choice. * This module is an elective module for the Diploma in Professional Marketing and a mandatory module for the Diploma in Professional Digital Marketing.
Please note if you would like to achieve the Diploma in Professional Marketing, you'll have the choice to choose The Digital Customer Experience module as one of your elective modules. However if you would like to achieve the Diploma in Professional Digital Marketing, The Digital Customer Experience module is a mandatory module for that qualification, whereby you will need to achieve a pass to gain the full qualification.
| 9
Made with FlippingBook HTML5