Trailridge Family Dental June/July 2017

The Science Behind Sharing Make It AboutThem, NotYou! W hen someone tells you about their business, an event they’re

interested in reading or sharing content that connects to their own experiences. According to Falk, “They share things that might improve their relationships, make them look smart or empathic, or cast them in a positive light.” Whether you share information through word of mouth, social media, or email, this makes complete sense. We share information that resonates with us because it connects to our emotions.

Small-business owners communicate with customers, parents try to get through to teenagers, grandparents try to relate to their grandkids, journalists communicate with readers, doctors communicate with patients, etc. The moral of the story is this: If you have information you want shared, make the people you are talking to feel good about themselves when they pass it on.

attending, or their friend’s lost dog, what makes you pass that information along to someone else? According to Live Science, you share the information because it makes you look good, not them. A study conducted by the University of Pennsylvania examined the brain activity of 80 college students while they read 80 titles and abstracts from the New York Times’ health section. These articles had been shared a total of 120,000 times via Facebook, Twitter, and email by real readers, according to the New York Times. Over the course of the study, researchers noticed a specific brain activity pattern that was linked to the students sharing the articles in the real world. Emily Falk, the study’s senior author and the director of Penn’s Communication Neuroscience Lab, found that people are

These findings are not only pertinent to Falk, who hopes this information will help the science community share health behavior changes, but also to any person who has a message to share. And we all have information to share.

Summer Reading Programs for Kids Avoid the Summer Slide

Having the kids home from school can be awesome, but how do you keep them busy

But libraries aren’t the only places that reward summer reading. National businesses also get in on the fun. Barnes & Noble will give a free book to any child who completes their summer reading triathlon journal (barnesandnoble.com/summerreading). Chuck E. Cheese will give any child 10 free tokens if they read every day and record their progress on their reading calendar (chuckecheese.com). Pizza Hut will also reward young readers for filling out a passport (bookitprogram.com), and there are other companies that offer incentives. Remember, reading is about more than just learning. It’s also about keeping minds active to fight the “summer slide” that educators dread every new school year. If you want your kids to have fun, stay sharp, and win cool prizes, get them involved in summer reading!

and mentally engaged? You might find yourself eyeing expensive summer camps or wondering about private tutors. But that’s not necessary. Instead, check out some of these great summer reading rewards programs. All these programs are free, they’ll get your kids reading, and they’ll give you some time to yourself to boot! The local library is the best place to start. Most city libraries have great summer reading programs that will reward kids for their hard work with prizes, awards, and even free books. Libraries are also great places to get suggestions for kids, and they offer fun activities during the day and night that will foster a love of learning and reading — and lead to more ideas on what to read!

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