MARKETING HOW-TO
CLIENT SUCCESS
THE SIMPLE METHOD FOR CREATING LEAD MAGNETS! KILLER
I opened my own personal injury law firm in May 2017. I knew I needed a newsletter to keep in touch with prior and current clients. After looking into several options, I decided to use The Newsletter Pro. In addition to being very price-competitive, I felt that they had really put a lot of thought into the “how” and “why” of what they do. My first newsletter with them was the December 2017 edition. I was warned that it might take a few months for my writer to really capture my voice and that a paper newsletter is not a quick solution for getting new business, but you couldn’t prove any of this by me. From the very first edition, I was blown away by the graphics, layout, and articles! My writer, Joe, captured my voice from the start! After the first edition went out, a prior client of mine (who until that point hadn’t realized I had opened my own practice) called me with a referral. Six months later, I can confidently say that The Newsletter Pro is the BEST INVESTMENT of my marketing dollars — and only takes about 20 minutes of my time each month! I have referred several friends and colleagues and will continue to do so! “THE BEST INVESTMENT FOR MY MARKETING DOLLARS!”
OUR BOOKSHELF
‘GREAT BY CHOICE’ The Role of Uncertainty, Chaos, and Luck in Success Since penning his first book while teaching at the Stanford University School of Business, one question has dominated James Collins’ authorial career: How do companies thrive? With rigorous research and a healthy amount of skepticism for traditional wisdom, Collins has pursued this age-old question for decades. His seminal work, “Good to Great,” shook the business world in 2001. But the world shook Collins right back. Shortly after the completion of what was to be his magnum opus came the destabilizing events of the early 2000s. As Collins himself puts it, “America awoke from its false sense of stability,
– Melissa Emery Emery Law Office
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