“The time is right to embed sustainability into tourism’s DNA – through standards, investments and partnerships. The G7 has the diplomatic weight, financial tools and strategic foresight to make this a reality”
unique opportunity to accelerate the transformation of the hospitality indus- try into a resilient, climate-smart and socially rooted engine for sustainable growth. A SECTOR ALIGNED WITH STRATEGIC PRIORITIES The G7’s commitment to the United Nations’ 2030 Agenda for Sustainable Development offers a roadmap – but implementation needs momentum. Hospitality, which employs over 300 million people globally and represents 10% of global gross domestic prod- uct, can be a cornerstone for delivering progress on climate, jobs and equity. Through net positive hospitality, the Alliance and its 40+ corporate partners representing 66,000 hotels and 8 mil- lion rooms are pioneering a model that delivers measurable environmental and socio-economic value. G7 members can catalyse this trans- formation by supporting:
gains. Complementing this, the Net Pos- itive Hospitality Venture Capital Fund is being developed to back startups and solutions that can rapidly scale sustain- ability in hospitality operations. G7 support for these efforts – through co-investment, policy alignment or public-private platforms – would send a strong signal to markets that the future of hospitality is one of leadership, not liability. includes deep engagement with indus- try working groups, academic experts and global organisations such as the World Resources Institute, UN Tourism and the Sustainable Markets Initiative. These partnerships ensure that tools like the updated Hotel Carbon Measure- ment Initiative (HCMI 3.0) meet both scientific standards and commercial needs, particularly under growing regu- latory scrutiny. G7 leaders can play a vital role by: RESILIENCE THROUGH COLLABORATION The Alliance’s governance model
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Encouraging workforce devel- opment programmes that align with national skills agendas, and Championing innovation diplo- macy, where climate-positive solutions are exported as part of trade, investment and infrastruc- ture development.
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// GLENN MANDZIUK Glenn Mandziuk is the CEO of the World Sustainable Hospitality Alliance, which convenes senior leaders from across the hospitality industry, strategic partners, international bodies and governments to drive the industry towards net positive hospitality. He is also a director on the Board of the Global Sustainable Tourism Council and the Responsible Tourism Institute. Prior to joining the Alliance, he was president and CEO of Canada’s Thompson Okanagan Tourism Region. He has 10 years’ experience in the hospitality industry in family-owned and operated hotels and resorts. A MOMENT FOR LEADERSHIP Hospitality is not just about leisure – it is about infrastructure, jobs, energy, water and mobility. With targeted G7 support, the sector can transition from a climate risk to a climate asset. It can also serve as a model of how global alignment and local empowerment can work hand in hand. As we look to the 30th Conference of the Parties to the United Nations Frame- work Convention on Climate Change and beyond, the time is right to embed sustainability into tourism’s DNA – through standards, investments and partnerships. The G7 has the diplomatic weight, financial tools and strategic foresight to make this a reality. Let us turn the hospitality industry into a frontline contributor to the G7’s shared goals: economic security, climate stability and social resilience.
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Universal sustainability cri- teria: A globally harmonised standard for hotel sustainabil- ity performance, currently under development by the Alliance with UN Tourism and the World Tour- ism and Travel Council. Adoption of low-carbon infra- structure: Including energy efficiency, electrification and smart water systems within hotel assets and destinations. Workforce resilience: Hospi- tality is uniquely positioned to integrate marginalised or underutilised labour forces – particularly youth, refugees and workers transitioning from dis- rupted sectors.
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Supporting data-driven frame- works that ensure accountability without overburdening busi- nesses,
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LEVERAGING INNOVATION AND INVESTMENT
In 2024, the Alliance launched the Accelerators for Scalable Impact – a set of pilot programmes demonstrating how innovation in food systems, clean energy and waste reduction can deliver commercial value and environmental
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