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TECHNOLOGY AS A SILENT ACCELERATOR
GROOMING THE NEXT GENERATION OF LEADERS ...
“We don’t just want seats at tables – we want ownership opportunities,” said Zambuko. The session, moderated by SAACI CEO Glenton de Kock, highlighted how traditional barriers are blocking the very generational renewal the industry needs for sustainable growth. “The industry is aging, but no clear succession plan exists,” noted Zambuko. “We have ideas, but access is lacking because there are no policies enabling young people to truly step up.”
From AI to cybersecurity, the transformative role of technology was a major talking point at WTM Africa 2025, showcasing innovative solutions that aim to enhance traveller experiences and streamline operational efficiencies. WTM Africa also facilitates discussions around improving transportation networks and easing border controls, key factors in regional integration. These conversations could lead to agreements that enhance air connectivity through open skies agreements or regional airline partnerships. The growth potential is vast, with an emphasis on greenfield investments, community-based tourism models and regional frameworks like the African Continental Free Trade Area.
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SUSTAINABILITY BY DESIGN
WTM Africa is an avid supporter of eco-tourism and responsible travel practices that benefit local communities and ecosystems. Its flagship Responsible Tourism Awards recognises organisations and individuals leading the way in sustainable tourism. In 2025, Zambia’s Green Safaris won Gold in the Climate Change category for its electric vehicle ‘Silent Safaris’, %80 solar-powered lodges and elimination of single-use plastics. Through their foundation, they also distribute fuel-efficient stoves that reduce household emissions by an estimated 2.28 tons of carbon annually.
CONCLUSION
As the G20 sets its sights on regional integration and sustainable growth, WTM Africa demonstrates what these ambitions look like in practice. On the ground, partnerships are being forged, new routes are opening up, and young leaders are stepping forward.
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