Overpackaging (Cont’d from Page 1) e-commerce has brought further attention to another area in which the supply chain has been struggling: Overpackaging. DS Smith research found that on aver- age,as an example,empty space ranged from 18 percent for clothing and footwear to 64 percent for glassware. New research reveals that consumers are carefully considering company sustainability practices before purchasing, especially when it comes to wasted space or overpackaging. Nearly all consumers (93 percent) reported they have received packages with wasted space, and nearly three-fourths (73 percent) have received packages that were twice the size or more needed. More than half (54 percent) of consumers re- ported that they would think twice before ordering again from a company that had excessive space in their packaging. Promoting The Circular Economy DS Smith developed the Circular Design Principles in collaboration with the non-profit Ellen MacArthur Foundation, a global organization that promotes a cir- cular economy to reduce consumption, waste and pol- lution by keeping products in use.The new program will reportedly help guide companies in designing re- use and recyclability into packaging.DS Smith recently marked its first successful year of collaboration with the Foundation, and in its second year will be working on a series of activities to further its circular econo- my agenda including innovation and circular design projects, training and development of its teams and engagement in its communities. The elimination of empty space in packaging, accord- ing to a survey of executives by Forbes Insights and DS Smith, can produce considerable benefits for business- es that ship goods, from scoring significant savings to gaining an advantage over its competition — all while reducing its environmental impact. About 60 percent of those surveyed estimate more than a quarter of their e-commerce packaging is emp- ty space, from misshapen delivery boxes to partially filled international shipping containers. “Sustainability is at the core of every business deci- sion we make, and the issue of wasted space has been a pain point for many years and a key reason we de- veloped our Circular Design Principles,” said Mark Ushpol, Managing Director of Packaging at DS Smith. “We see design as one of the essential elements of the circular economy and look at packaging through the lens of imagining not only the impact of design on the end user, but also the impact that design has across all stakeholders, from creation of the product to its final destination,”Ushpol said.
Experience the power of SWED/CUT ® “Anydefect,anymid-runpressstop, canentirely eliminiatemargin froma job. AsQAManager, it is up tome toprevent wastebefore it happens. That’s why I rely on FLXON’s products and support togainour competitiveadvantage. QAManager,WideWebPressroom
Columbus, OH - Booth #854
SWED/CUT ® PERFORMANCE DOCTOR BLADES
Meter More Precisely Print Cleaner Dots Longer Protect Anilox Investment Avoid Mid-run Press Stops Experience No Break-in Time Receive Fewer Customer Complaints Reduce Your Annual Doctor Blade Spend
FLXON INCORPORATED 8531 Crown Crescent Court, Charlotte, NC 28227 (800) 756-6474 I (704) 844-2434 I wecare@flxon.com ASK ABOUT OUR 100% SATISFACTION GUARANTEE!
equarterHOUSEAD.qxp_Layout 1 8/13/19 6:21 PM Page 1
www.flxon.com
In addition to its bi-weekly print edition, Flexo Market News also offers unprecented online reach for advertisers, as well. * Every ad in our print edition appears in our online edition, which includes a link back to your company’s website. • Banner ad opportunities exist at both www.flexomarketnews.com and www.nvpublications.com.
• Exclusive online sponsorships allow your company to have sole ownership over online content, in addition to your ad on a web blast that goes to our readers. • Web blast sponsorships that reach our entire
readership with your exclusive content. FlexoMarketNews.com
NVPublications.com
(Cont’d on Page 7)
4 August 31, 2020 Flexo Market News
www.nvpublications.com
Made with FlippingBook Publishing Software