“ One important step towards meeting people where they are is ensuring that viewers trust the health information they find on YouTube”
intensive, so YouTube is collaborating with trusted health partners to pilot Aloud, our AI-powered dubbing tool 6 to responsibly and efficiently reach global audiences with critical health information at no cost. We plan to continue improving and expanding this tool to help even more health creators unlock authoritative health information that may otherwise be contained to a single language. YouTube with health questions, they look not only for high-quality information, but also for messengers and communities with whom they can relate. As part of YouTube Health’s ongoing efforts to build partnerships with a wide range of credible, trusted BUILDING TRUST When people turn to platforms like experts across the health industry, we believe that meeting people where they are also means increasing the diversity of voices and perspectives, and connecting with people in ways that are not only scientifically accurate but also representative of who they are. We are excited to continue advancing health equity through our initiative to support health professionals creating high-quality health content highlighting underrepresented communities. 7
While we recognise that there is more work to be done, we are excited with every step we take towards realising our mission to make high-quality health information accessible to everyone. By partnering with trusted leaders across industries and meeting people where they are, we are confident that together we can and will reimagine how health information is shared to help everyone, everywhere, to live healthier lives. ▪ 1 https://nam.edu/programs/principles-for-defining-and- verifying-the-authority-of-online-providers-of-health-information/ 2 https://cmss.org/wp-content/uploads/2022/10/CMSS- NAM-WHO-Identifying-Credible-Sources_Executive-Summary_ Fnl_10.7.2022.pdf 3 https://blog.youtube/news-and-events/new-ways-licensed- healthcare-professionals-product-feature-application/ 4 https://blog.google/technology/health/world-health- organization-google-collaboration-health-information/ 5 https://blog.youtube/inside-youtube/a-long-term-vision-for- medical-misinformation-policies/ 6 https://aloud.area120.google.com/ 7 https://blog.youtube/news-and-events/expanding-equitable- access-to-health-information-on-youtube/
GARTH GRAHAM A cardiologist, researcher and public health expert, Garth Graham joined Google in 2020 as head of YouTube Health. He served in two US administrations as US deputy assistant secretary for health. Garth also served as president of the Aetna Foundation and vice president and chief community health officer at CVS Health. X-TWITTER @YouTube health.youtube
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Health: A Political Choice – From Fragmentation to Integration
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