different actions, but which will also accomplish the Vision. The third Mission Statement offers again a different path to accomplishing the Vison, and calls for again different actions, but ultimately addresses and will lead to accomplish- ing the Vision. Choosing a Mission is a creative act. Assuming a life- affirming aim, there is not just one right thing to do. There are many! What are the values that: - you will live by in this organization - you want to demonstrate through the work of the organization - no level of success would justify living or working without. These need to be - captured in clear, concise language and shared with all current and future members of the organization. - demonstrated by the lives and actions of leaders and in- fluential members of the organization. We can’t dictate the values of people who join our organi- zations, but we can be clear by our words and our actions what the values of the organization are, which will create a culture the operated by those values. People who join the organiza- tion, then, will know how they need to live and work in the organization or face negative consequences. Values shape decisions. Roy Disney supposedly said “When values are clear, decisions are easy.” If the leadership of the organization makes decisions in accordance with stated values, even when (or especially when) such decisions bring sacrifice, then the other members will tend to act accordingly as well. Values
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