MINDSET
BRANDING
Your House Is Your Brand
THE DESIGN OF YOUR PROPERTIES REFLECTS YOUR BUSINESS
by Eddie Wilson
On your next investment rehab project, or your next home for your family, consider that the design of a house is more than just creativity. It is a brand you are leaving behind! The more remodels you do, the more homes you flip, the more moves you make, consider how each one was designed and how you influenced that design. Then ask yourself — what does the design say about you? Does it reflect what you want your company to evoke? Along with owning Think Realty, I also have owned an advertising agency for years. My group builds brands for elite companies, and the principles by which we build brands are really no different from designing a house. Here are some basic branding principles similar to designing housing: 1. Build unique brands that
time period in which we exist. A great designer will incorporate both. you choose your colors. Long before colors are ever placed on a logo, we ask the question: what feeling does the company desire to emote? The colors of a company are the heart and feeling of the brand and should be the same for your properties. Color choices should not be a preference but a desire to create emotion in the recipient of the product or service — or in the case of real estate, the resident in your property. 3. The design should highlight your best traits. In a brand there are elements created to accentuate your deliverables. 2. Choose the feeling before Your house should do the same. If the home’s best feature is the kitchen, then create brand elements in the design that point towards it. 4. When creating communication
deliverables and create brand statements, slogans, and promises to the customer. The descriptions of our homes after design should do the same. Market your properties with these same branding principles and you’ll attract more buyers.
Branding for companies and designing houses have
interchangeable principles. As real estate investors, you should remember these principles when choosing the layout and schemes of your next home renovations and rehabs. •
remain timeless. Many people error in making their designs too time period-specific or too trendy. There are timeless themes that will allow a more universal audience to enjoy the design. The most difficult part of this process is staying timeless and relevant to the
An entrepreneur and visionary by nature, Eddie’s widespread interests have led to successful ventures across the globe, from operating non-profits and owning an ad agency, to investing in hundreds of real estate projects and building a nationally syndicated radio show. Today, he guides AAPL and Think Realty with his marketing, funding, and real estate investing knowledge to ensure they are the premier organizations in their sectors.
for the brand we take the timelessness, feeling, and
96 | think realty magazine :: july 2020
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