5. Does this investment have a directly related revenue stream or cost savings? (For example, an investment in an instructional site would have a directly related revenue stream in the form of tuition or fees. Or an effort to replace all lightbulbs on campus with LED would have a directly related cost savings) The most obvious revenue stream is enrollment. An appealing and intuitive website will more effectively engage and enroll interested students. A strong, alluring website is an asset for any university marketing campaign, communication plan, or organic search engine contact because it is the portal through which those campaigns, plans, search engine contacts will pass. The more useful and attractive the institution appears on the web, the more likely a person making contact through the web is to want to learn more/enroll/return. Think of the website as like the cover on a wonderful book that you purchase because it compels you to believe it will be a good read.
Made with FlippingBook - Online magazine maker