• Is all or part of the investment one-time or continuing?
This investment is both. The first phase of the proposal pays for a transition audit (for technical requirements, content strategy, web governance, and transition plan), design, programming, hosting, and content management system (CMS). The second phase is a continual investment for FTE for ongoing web maintenance, training, and technical support, ongoing hosting, CMS, accessibility compliance and search tools. CWU has not invested meaningfully in website construction over the years, relying on existing employees for this complex and daunting function, and engaging a freeware platform. Very little has been invested in maintenance. This proposal encompasses both construction and maintenance needs, which are equally critical to the success of the website.
3. Describe How the investment:
• Supports one or more of the three institutional priorities.
A new website supports all three institutional priorities. 1.) Enrollment and retention: By directly supporting all recruitment efforts, it serves as a repository for admissions, housing, financial aid, academic programs and degree information, organizational policies, and other crucial information. It enhances the goal of improving retention by providing more user- friendly and accessible important information in such areas as enrolling in classes or applying for financial aid, degree progress monitoring, advising and other critical functions. 2.) Sustainability: the website provides information, hosts activities, and engages external partners in support of sustainability. 3.) Workforce Diversity. The website promotes educational events, presents to potential employees an inclusive and diverse institution, and supports an effective and engaging portal for job applications.
• Mitigates liability.
Establishing an effective and modern platform mitigates risk by ensuring accurate and timely access to and response to critical business functions, for example: enrollment inquiries and applications, public records requests, contracting, accident reporting, behaviors of concern reporting, and facilities maintenance requests.
4. Over what time period would this investment be implemented?
The first phase of the investment will be implemented during FY22. The second phase would be ongoing, with a likely reevaluation after 3 or 5 years (FY23 or FY26).
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