I’m a firm believer that when you know what you’re worth, you can truly make more money by leveraging your expertise in bigger ways . In order to do that, you’re going to have to know how to clear the deck of tasks you can outsource so you can make more money with your time. I love this simple idea to 10x your productivity that I got from Craig Ballantyne. One of the things I teach all my Hard Chargers coaches and Visionary students is to, as fast as you can, start clearing the deck of household chores and errands that eat up your time. If you’re still cleaning the toilet, you are not making money. This simple system I saw in Craig’s breakdown is one of the best I’ve seen. Use it to audit the places you’re losing money because you’re doing errands versus working on your brand. The Perfect House Management Audit 1. Who is on your current house management team? (Housekeeper, nanny, etc.) Right now, Anna and I have our housecleaners come twice a month to hit the house from top to bottom. This way, we can save two full days of cleaning and instead get 12–16 hours of more productivity out. You have no idea how long it took me to get Anna to let go of that, but now she gets it. PERFECT HOUSE MANAGEMENT AUDIT We’ve already talked about how a nanny is going to be a go to for the day we have kids. Because being a parent is awesome, but so is continuing on with the vision and mission we laid out for our lives. So, if having a nanny come for a few hours a day keeps us on track and producing, we are working it into the budget. 2. Who would be on your dream team for house management if money was no object? Anna and I just bought a house in Temecula, and we are going to have 3-plus acres of gardens, we are planting a vineyard, and have our dream landscaping. That means a gardener is on our dream team. Both of us love working with our plants and helping out as relaxation on a Saturday or Sunday. But the everyday weeding, maintenance — no. So, that means for us, we have to start planning for a gardener, pool guy, and more. On my dream team is a personal assistant that lives close to us. I have a virtual personal assistant, but not a local one who can hit Costco, get groceries, clean the dishes, etc. That’s been a matter of finding the right person, so it hasn’t made the dream team yet. But it’s on the board and it’s on the radar. Every one of those minutes and hours we get back means we are getting more done for our brands — and getting more done is how you make more money. Period. What could you do if you had 12–16 more hours a month for your brand?
of money I could make. Being a trainer and studio owner wasn’t cutting it. That’s why I added Beachbody and built an online brand so I could make way more money and work smarter.
But that wasn’t where I started. I first started with just a housecleaner for my apartment, then scaled up. You have to make the move sooner than you think you can. It’s going to be a short-term pain for a long-term gain. If you go and hire someone to help you for four weeks and then just put more errand crap on your plate, yes, you are going to fail. But if for four weeks you did nothing but dig into your business, because you had more time, in four weeks you would be making more money to be able to afford the person you hired. Then, over the coming months, you would start to make even more from the compounding effect of every single month that you would have more time to produce and hence make more money, for the rest of your life. 4. What major problems would each new position solve, and how many hours would that save you each week? List it out. Then prioritize which tasks matter the most, get you the best bang for your buck, and save you the most time. 5. What dollar value do you put on your time? (How much are you worth per hour?) If you didn’t say at least $50 an hour, you got money issues. You should be worth at least $50 an hour, and when you are, you recognize that anyone on your House Dream Team could be hired for less. So, in the end, for every hour you have free by hiring someone, you pay $15–20 an hour; you are out there making more money than you’re spending. And that’s an investment. 6. What household chores are you doing on a daily/weekly basis? What is your total time cost (hours x your hourly rate) of these chores? (ex: How much money are you losing by doing this yourself?) Take that dollar amount you are worth per hour and run through this math. See the money you’re losing compared to the money you could be making. It took me doing this to realize how much money I was bleeding by not outsourcing daily activities. It freaked me right into action. 7. What are you realistically willing to spend to hire someone to do these tasks for you so you can focus on what matters? (And for your spouse/partner, if applicable?) Come up with a budget to start. Do it with a spouse or business partner. Believe (with conviction) that when you have these extra hours that you will get more done and make more money with that time so the cost will be nothing in the face of your productivity. Your vision for a better life hasn’t happened doing what you’re doing now. So, could it be that you need to choose another direction? Use what others have proven to work. What do you have to lose besides errands, which, as visionaries, we all hate doing anyhow? Grocery shopping? Errands? Empty fridge? Messy house? Disorganized desk?
3. What would each position cost?
Listen, I know you might be saying, “I don’t have the budget for that.” Neither did I. I had to change the way I do business to increase the amount
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