Ortho Technology - September 2019

Intellectual property is defined by Merriam-Webster as “property (such as an idea, invention, or process) that derives from the work of the mind or intellect.” As you can no doubt glean from this definition, intellectual property can be a lot of things, so it’s important to identify and protect you and your business’s intellectual property. Here are the main categories and protections for your company’s creations. Trade Secrets A trade secret is any useful piece of information that the public doesn’t know about and the owner has taken steps to protect. If you have taken the steps necessary to protect your own trade practices, you may have a case if you ever discover your trade secret has been leaked. Having your employees sign a nondisclosure agreement (NDA) is a great way to initially establish your unique business practices as trade secrets. Trademarks The name of your business, product, or service — anything a customer uses to identify a product — generally requires a trademark. This may include your company’s name, product name, etc. Think of the distinctive Nike “Swoosh” and the familiar ending sound of Dell’s commercials. To properly protect your trademark, file a trademark application to have it registered. How to Effectively Protect Your Intellectual Property INTELLECTUAL PROPERTY AN

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Ortho Technology’s Exclusive Spider Screw System

As mentioned on the cover, our team at Ortho Technology is always looking to provide high quality, innovative products that make life easier on doctors and patients alike. Ortho Technology’s Spider Screw does exactly that. The Spider Screw may sound intimidating, but in reality, these temporary anchorage devices can provide you with incredible versatility during difficult procedures. Temporary anchorage devices (TADs) have seen more and more use in recent years as designs improve, and doctors recognize their distinct advantages. Compared to other anchoring solutions, like headgear, TADs are a far more elegant tool to secure predictable outcomes. Furthermore, the flexibility of miniscrews and similar TADs allow for highly precise corrections. The twice patented Spider Screw offers versatility to these invaluable tools, adding many features that make installation and treatment a breeze. Made from nickel-free Grade 5 titanium, Spider Screws are reliable. Their self-drilling design makes installation easier for doctors and patients alike while asymmetrical threads give the screws unparalleled stability. But it’s the orthodontic-specific improvements that make the Spider Screw really shine.

Invented by Giuliano Maino MD, DDS, the Spider Screw was created by orthodontists for orthodontists. The bracket-like head of each screw features two intersecting .022” slots to facilitate appliance placement. The under tie-wing can also function as an additional slot perfect for inserting wires or ligatures. Did we mention self-ligating models are available? The Spider Screw has a lot to offer patients as well. The small head size and simplified installation/removal go a long way toward improving patient comfort. Throw in the fact that these TADs can replace unsightly head gear and certain orthodontic surgeries, and these are bound to be a popular choice for those looking for a great smile.

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