TAKE A BREAK
YOUR BUSINESS
Copyrights Most people seek protection under copyright law for a variety of things related to their product or business, like images, specific words on packaging, labeling, the actual product, and the business webpage. The best thing about copyright registration is that it’s inexpensive. Plus, the law allows you to demand attorney fees from those who infringe on your copyright. Patents Patents are a fantastic way to protect your designs, and companies have utilized patents to maintain their competitive advantage. A great example of this strategy is when Sony Pictures patented their animation style for “Spider-Man: Into the Spider Verse” which grossed over $375,502,565. There are two types of patents: one for utility (function) and one for design (aesthetic). To apply for a patent, register with the United States Patent Office. Regardless of the type of intellectual property you have, it’s important you identify what type it is and which type of protection is most appropriate. Even a small amount of intellectual property is worth protecting, so start the process now to safeguard it. GRATITUESDAY
What Are You Grateful For?
A Proud Tradition
As fall begins and the holidays creep closer, it’s natural to reflect on the people in your life and how grateful you are to them. At Ortho Technology, we recognize it can be hard to slow down and appreciate little acts of kindness during the hustle of everyday life, but it leads to a happier, more cohesive team. That’s why we started a little tradition around the office: GratiTuesday. The event started when Anne Oliver shared the idea with Shawn Potter, our Director of Commercial Operations. Anne was a part of a social media group that shared what they were grateful for every Tuesday, and naturally, Shawn wanted to bring this positive practice to our team. In fact, when he came to Ortho Technology in 2015, his first act was to instill an “attitude of gratitude” around the office, promising “I will appreciate your efforts and celebrate our successes with you. I will bring a positive attitude and willingness to learn to my new role as your site leader.” From Humble Beginnings
Since Shawn brought GratiTuesday to the team in April of this year, it’s become a hallmark of our company culture. Every Tuesday, so many appreciative words and emails are shared as we take the time to recognize the hard work each of our team
members do. This appreciation radiates into everything we do, helping us provide the friendly, thoughtful customer service we’re known for.
questioning or reminding. I could not ask for a better aide.” –Lisa Mannarino
July 2: “I am very grateful for our customers and the friendships we have built and nurtured over the years, and especially the opportunities we have had because of their willingness to choose us.” –Connie Zayas Aug. 6: “What a great GratiTuesday! One more big thank-you to Rob and Tessa for taking the time to come and brighten up our day with your amazing beignets! They were definitely amazing!” –Rosa Torres
Shout Outs
Here are just a few of the awesome messages of gratitude our team members have shared: June 4: “I am soooo grateful to Christian Galt. He does ALL he can to fulfill anything and everything asked of him without
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