AT THE HEART OF MANHATTAN AIR SERBIA CELEBRATES 10 YEARS OF FLIGHTS TO NEW YORK
T he Serbian national airline has marked a major anniversary: ten years since the establishment of its direct route between Belgrade and New York, representing one of the most important intercontinental connections between Serbia and the world. This decade of transatlantic flights was celebrated in New York, at a place that carries special symbolism for domestic aviation: the Rockefeller Center. It was no coincidence that this very location was chosen to mark this important date. The offices of JAT, the largest Yugoslav airline, were once located in the Rockefeller Center. Thus, with this event, Air Serbia went back in history to the place where it once resided, in a special way. The celebration took place in one of New York’s most beautiful rooftop gardens, overlooking the recognisable Manhattan skyline. Rockefeller Center, as one of the symbols of this great city, provided the perfect backdrop for the evening, which wasn’t only a corporate jubilee, but an emotional story about identity, continuity, and Serbia’s connection with America. The evening brought together guests who represent, in different ways, a bridge between Serbia and the U.S. They included representatives of the diplomatic corps from Washington and New York, consuls and officials, but also the airline’s key business partners, most important passengers and corporate clients, distinguished Serbs from the diaspora living in New York, as well as Air Serbia CEO Jiri Marek. .The development of this route has been accompanied by the development of the national airline’s long-haul traffic, alongside its acquiring of Airbus A330-200 aircraft and forming of partnerships that enable passengers to continue connections to numerous destinations throughout the States. After New York, Air Serbia The direct flight between Belgrade and New York was established in 2016 and has carried more than 750,000 passengers over the last ten years
introduced direct flights to Chicago in 2023, while this year it has further expanded its network in North America with the introduction of its route to Toronto. “It was ten years ago that we opened the door to a direct connection between Serbia and the United States of America, and today this route represents an important pillar of our international operations. Continuity in its development and stable demand show how important it is for passengers and our company,” said George Petković, Air Serbia Vice President Americas. The Rockefeller Center jubilee was more than a celebration of a single aviation route. It served as a reminder of JAT’s heritage, confirmation of Air Serbia’s current strength and a look towards a future in which Belgrade increasingly plays the role of an important regional hub. From the former offices of JAT at the heart of New York to Air Serbia’s modern transatlantic flights, the story of this route shows that aviation isn’t just about transportation from point A to point B. It is a connection between people, cities and generations - and that’s exactly why a decade of flights to New York is a jubilee that has special weight.
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