The demand is there. Answer the call. Simply put, patrons are seeking out all natural options, and operators who offer those options are profiting. The numbers back it up. Take a look at these stats, and you’ll certainly understand the time is right to grab the proverbial all natural bull by its horns.
50%
of consumers across all age groups are looking for natural ingredients. 1
of consumers say they are more likely to buy natural products than they were in 2012. 2
80% 76% 60% 82% 43%
of U.S. adults claim they are more likely to visit a restaurant that offers healthy options. 1
of consumers say “all natural” is important when selecting a meat or poultry dish at a restaurant. 3 of operators who have invested in natural products say they’ve seen positive sales and traffic. 2
of consumers say they are willing to pay more for “natural” menu items. 2
1 “Values and Lifestyle Survey, Wave 6.” CEB Iconoculture Consumer Insights. October 2016. 2 “The Rising Power of Natural and Organic.” Technomic Planning Program. January 2017. 3 “Trends Shaping Meat & Poultry Markets.” Prepared Foods. December 2016.
All Natural* Shredded Pork BBQ Biscuit *Minimally processed. No artificial ingredients.
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