Home Sweet Home
Here’s something that surprises a lot of homeowners. The number one regret sellers have when they sell without an agent is not the paperwork or the stress. It’s pricing, specifically not pricing their home correctly for the market they were actually in. According to data from the National Association of Realtors, sellers who chose to sell on their own said pricing their home was the hardest part of the process. That ranked higher than preparing the house, timing the sale, or handling the legal details. That makes sense, because pricing a home is not as simple as pulling a number from an online estimate or copying what a neighbor got last year. It takes real context, understanding what buyers are willing to pay right now, how much competition you have, what comparable homes are selling for, and how your home stacks up against others on the market. Pricing help also does not end once the house is listed. One of the biggest advantages of working with an agent is guidance on the decisions that follow. When showings slow down. When buyer feedback starts coming in.
When the market shifts. Knowing if a price adjustment is needed, when to make it, and how much to adjust based on what is happening in real time is where many sellers struggle on their own. Pricing mistakes tend to snowball. Buyers skip overpriced homes, showings drop, offers disappear, and price reductions follow. NAR reports that 59 percent of homes sold without an agent had to reduce their asking price at least once. The problem is that price cuts do not always fix things. They can attract bargain hunters, and some buyers assume a price drop means something is wrong with the house. By the time the home sells, many sellers net less than they would have if the home had been priced and adjusted strategically from the start. Homes sold with an agent sell for nearly 8 percent more on average, not because of magic, but because pricing decisions along the way are informed and timely. The biggest risk of selling without an agent is not the hassle. It’s the price, and the decisions that come with it.
Submitted by Christie Giannetto, REALTOR®, ΓEAL Broker
REACH OUT TODAY! The consultation is always FREE and without obligation. You should know what your home is worth in today’s market! Christie Giannetto | REALTOR ® Christie@AZLifestyleTeam.com SurpriseMatters.com
602.740.2313
February 2026 9
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