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DAVID YURMAN HIGHLIGHTS l CREATIVE CUT 2017-18
DAVID YURMAN HIGHLIGHTS
David Yurman’s “theatrical windows” tell an ongoing brand story of ingenuity and artistry. Contrary to the traditional, product-driven retail display that so many brands default to, the luxury jeweler instead creates visual experiences that stretch their own creative boundaries and spark inspiration in shoppers. DUGGAL’S ROLE Duggal’s Steve Arnesen has been working with the David Yurman in-store and retail design team since 2007, consulting in every facet from material selection and installation logistics to digital media, including the always-intriguing “Wow Wall” at Saks Fifth Avenue in New York City.
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