DUGGAL l CREATIVE CUT 2017-18 69
CHARLES TYRWHITT
British clothing retailer Charles Tyrwhitt recently opened a new flagship store in Westfield World Trade Center, NYC’s newest shopping destination. Known for its well-crafted clothing and history in British shirt making, Charles Tyrwhitt employed a unique interior design strategy for the new location, combining visual merchandising with deconstructed products. DUGGAL’S ROLE Working on a tight timeline, Duggal’s framing department sewed, assembled and arranged a variety of materials– including bow ties, a dress shirt, a shoe and a suit jacket–within five custom walnut art frames. The process involved innovative adhesive and mounting techniques on Plexiglass, executed to precision by Duggal’s team of framing specialists.
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