“Making the Jubilee bigger and better...”
“Making the Jubilee bigger and better meant, not only, looking at who’s on the main stage, but taking a hard look at the site, and how we can improve the function, safety and festival experience for our patrons,” said Linthorne. “We know that despite our efforts with properly trained and staffed security underage patrons coming to the grounds under the influence and loitering off-site in the downtown core were issues we needed to address. The overall number of patrons 19 and under on-site year-after-year has been quite low. We’re proud to offer an event that not only supports local musicians but provides a safe space for those 19 and under to enjoy the Jubilee as well.” This change also affects the overall patron experience including an upgraded VIP experience and access to additional food vendors. Site feedback received through the patron experience survey highlighted the desire for an upgraded VIP experience, more food vendors and an overall more aesthetically pleasing site. The change to a 19+ site creates space for a variety of food vendors with a seating area. VIP patrons will now be able to enjoy front of stage access, a private food truck, access to multiple cash bars, upgraded and additional seating, and access to private portable washrooms.
Events like the Riverfront Jubilee would not be possible without sponsorship from both private businesses and government. Can you tell us what support from local businesses and government means to the Jubilee and what sponsors can expect when they support the Jubilee this or any year? “The Jubilee would not happen if not for the support of our numerous and generous sponsors, the community and government organizations. These sponsors give upwards of $260,000 through in-kind and financial donations and sponsorships.” “Just announced on July 25th, by our Member of Parliament, Sean Fraser, Canadian Heritage has supported us with a donation of over $40,000. We have been so lucky to have the support of Canadian Heritage for many years now, as well as support from the Town of New Glasgow and Municipality of Pictou County,” explained George. “We are so lucky to have a business community that cares so much about supporting this event, local, regional and national talent. The sponsors see the value in this event far beyond the gates of the festival through the economic impact it brings
Photo Credit: Heather MacDonald, Wonderland Photography
Photo Credit: Heather MacDonald, Wonderland Photography
41 AUGUST 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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