# 1 CONDUCT A SUMMER BRAND AUDIT A great way to determine where your brand needs attention is to conduct a brand audit. Taking a closer look at your brand is an important thing to do because you can easily determine where you need to make your next investment in your brand. You can do your own brand audit, or you can have a branding expert (likeme), guide you through this process. The purpose of a brand audit is to provide key insights on where your brand is performing effectively, as well as to identify any gaps in your brand presence and positioning. Its easy to get caught up in the day-to-day operations of your business and become blind to areas where you need to maintain, grow, or unlock your brand’s greater power and potential.
by Brittany Pickrem A h Summer, it’s the most wonderful time of the year… to get completely distracted from building your brand! Because the Summer is such a short-lived season here in the Maritimes, the urge to run to the nearest beach, hiking trail, or patio on every warm and sunny day is a very real temptation here along the east coast. To that point – as I write this, I’m daydreaming about some ice cream and a stroll along the waterfront. As busy business owners, we sometimes underestimate how the Summer can be the very best time of the year to reflect on how to show up powerfully with our brands for the second half of the year. In this post, I’ve come up with some easy (and free) strategies that you can use to give your brand a boost this summer.
64 SPOTLIGHT ON BUSINESS MAGAZINE • AUGUST 2019
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