SEO Keyword Volumes in the Hottest Real Estate Markets Incorporate SEO tactics on your website to build your portfolio and gain investors.
by Jenifer Calandra
O ne of the nation’s largest mortgage lenders, Rocket Mortgage, released a list of the 18 hottest real estate markets in the country. It’s no surprise which cities made the list, including Phoenix, Arizona; Austin, Texas; Aurora, Colorado; Nashville, Tennessee, Indianapolis, Indiana; and Las Vegas, Nevada, to name just a few. Although this type of list may be a no-brainer to those well-versed in the real estate industry, if you’re local, you can put this knowledge to good use in new ways.
Enter search engine optimization. It’s how you’ll organically drive potential investors or sellers to your website so you can grow your portfolio. Best of all, it’s one of the most budget-friendly ways you can enter the digital marketing world. WHAT IS SEARCH ENGINE OPTIMIZATION? At its most basic, search engine optimization is a digital marketing strategy in which you take steps to ensure your website ranks on the first page of search engine results based on meaningful keywords your
target audience uses to find you. This is generally achieved through on-page content, such as webpage copy and blog posts. Technical SEO (e.g., URLs and metadata) and off-page SEO (e.g., backlinking and native content) are also important and rely heavily on keyword research to ensure they work effectively. HOW DO I CHOOSE KEYWORDS TO TARGET? Conducting keyword research is the only way to determine the value of keywords. And because
8 :: INVESTOR REVIEW :: MAR-APR 2023
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