15% of all Google searches use unique search terms, research is a continuous process. You must then incorporate these important words into your content. Don’t forget about location keywords (e.g., city or neighborhood names) for your local SEO efforts. Keyword volume is measured by the total number of searches conducted for a word or phrase. The lower the keyword volume, the less often the phrase is searched. However, even low-volume keywords can be helpful to include in your copy, particularly if they are those that are not difficult to rank for. Popular keywords with high search volume tend to have higher ranking difficulty. In the digital marketing industry, these low-difficulty, moderate-volume words are called “low-hanging fruit keywords.” HOW DO LONG-TAIL KEYWORDS DRIVE TRAFFIC? As your audience is close to purchasing your product or service, they’re more likely to use long-tail keywords in their searches. Long-tail keywords are multiple words strung together into a phrase and are so specific they should drive traffic straight to your website. For example, the keyword “furniture store” should provide search results for every online or nearby furniture store. However, “Fort Lauderdale European import furniture store” narrows down the possible results with such specificity, the audience finds what they’re looking for. LONG-TAIL KEYWORDS BY SEARCH VOLUME FOR REAL ESTATE INVESTING The same goes for real estate investment-related searches, and
● Real estate investment Denver (volume: 170 searches per month) Find long-tail keywords related to real estate investing in your market by using tools like SEMrush, Moz, or the Google Ads Keyword Planner. Don’t forget about those easy-to-target “low-hanging fruit” keywords as you write copy, update your metadata, and improve your overall search engine optimization on your website. Even the lowest search volume keywords can make a big difference in website traffic and rankings when incorporated into a content strategy. SEO AGENCIES CAN HELP TOO If search engine optimization sounds too complex or your agency doesn’t have time to dedicate to the effort, partnering with a digital marketing firm can help you secure the top spot in search engine results pages. Which ad agency delivers the best SEO? It’s most likely one that appears at the top of the list in your search, of course. •
if you’re in the hottest real estate markets in the country, people are certainly looking for them. Nationally, there are thousands of searches for real estate investing and other related keyword phrases. Some of them include: ● real estate investing (volume: 18,100 searches per month) ● how to invest in real estate (volume: 12,100 searches per month) ● real estate investing for beginners (volume: 12,100 searches per month) ● real estate investments (volume: 8,100 searches per month) Of the possible long-tail keywords associated with the top 18 hottest real estate markets in the United States, the most-searched are from Austin, Texas, and Las Vegas, Nevada: “Austin real estate investment” and “Las Vegas invest real estate,” respectively, with a volume of 640 searches per month each. Other popular long-tail search phrases include: ● Phoenix real estate investing (volume: 170 searches per month) ● Indianapolis real estate investing (volume: 140 searches per month) ● Real estate investing San Diego (volume: 170 searches per month)
Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. A professional writer by trade, Calandra
crafts the story of your brand to engage with your target audience in her role at iFocus Marketing. Learn more at ifocusmarketing.com.
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