Blogging Made Easy Most PTs and practice owners will readily admit that they are not copywriters. But, today’s digital world is demanding content—it fuels your website, adds value to your marketing and promotes PT to patients. So, here are 5 ideas for your next blog post: • Focus on a condition and area of the body (ie. Hip pain) • Consider what causes patients to come into PT (ie. Sports injuries) • Talk about general healthy habits (ie. Smart snacking) • Explain complimentary services you might offer (ie. Massage therapy, dry needling, sports programs, etc.) • Describe different techniques (ie. Cupping, acupuncture etc.)
Staff Training The amount of time most patients spend with office staff, PTA’s, techs, and even other therapists has a profound impact on their experience in your clinic. If service is impersonal, they don’t feel like they can talk openly, or they aren’t being consistently shown why this appointment AND the next one are beneficial, you’re likely to lose them due to cost or time commitment not equaling the perceived benefit. Patient Education Patientswhoareeducated in2keyareasaremore likelytocomplete their plan of care. The first, they need to know what physical therapists do and how it helps people in general. You should do this with welcome kits and as part of the initial evaluation. Second, they need to understand the value as it relates to their condition. Any additional print materials you can provide to them that are relatable will go a long way towards keeping them. Also, try to keep reviews and case studies of past patients easily accessible so you can share results from very similar cases (with HIPAA compliant anonymity or permission).
THE 3 R’S OF PRACTICE GROWTH Retention, Referrals, & Reactivation Retention, Referrals, Reactivation. The 3 R’s of rehab are a great way to stabilize your practice even before you factor in marketing for new patients. Let’s look at some tips and resources PT clinics can use to address these key areas: The most obvious use of these types of services are appointment reminders. When reminding them, try to keep things exciting and personal. Nothing feels more like an obligation than a robot calling them with a calendar reminder. You want to use automation to save time, but also include a personal touch. Lastly, social media can be a great way to stay connected. Look for ways to encourage followers in your office such as contests or other fun events. Online Bill Pay It’s no secret that copays are more painful than some conditions you treat. That’s why it’s important like we discussed to make their treatment and their goals as valuable as possible. But in addition, you need to make the process of paying for care as convenient and hassle-free as you can. Thankfully there are services now to securely accept payments through your website without you having to handle credit card liability. Patient Retention: The 5 Best Tools Email and Text Marketing
Referrals: Turning Happy Patients into PT Super-Fans Getting more patients boils down to three things:
• Impressing patients from the start • Asking for referrals without being “salesy”
• Giving them the tools needed to tell friends & family without having to remember details about pain conditions (rack cards, referral incentives in direct-mail, email, etc) Repeat Business: The Multi-Billion Dollar ‘Apple’ Secret Just ask Apple (or any successful retail company) and they’ll tell you one of the top ways to scale growth is to ensure your customers don’t just buy once. When a patient returns, or reactivates, you have doubled the value of that patient with very little additional cost of acquisition. In English, reactivating patients is cheap.
Here are the best practices for reactivating past patients:
• Monthly Newsletters • Monthly/bi-weekly emails • Blog posts • Social Media (especially personal, engaging video tips!) • Follow-up phone calls
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