Biola_Catalog_19670101NA

102 / S O C I A L S C I EN C E 463. RETAIL MERCHANDISING. (3)

Layout of stores, location of units. Control of merchandise through buying, marketing, sales promotion, and pricing. Prerequisite: 211, 212; Economics 201, 202, 330. The role of the salesmen to himself, his company, and to his customer. Emphasis upon student presentations. Prerequisite: 330.

472. SALESMANSHIP. (3)

474. ADVERTISING PRINCIPLES. (3)

Relates advertising to distribution process. Agencies, evalua­ tion and selection of media, and preparation of copy. Student

projects assigned. Prerequisite: 330.

Economics 201, 202. PRINCIPLES OF ECONOMICS. (3, 3)

Understanding of the economic forces and conditions through production, exchange, distribution, money, and credit. Better understanding of everyday economic events. Discussion of current issues within the economy by reviewing recent articles from many fields. The farm problem, the unemployment problem, the credit problem, and other prob­ lems covered. Prerequisite: 201, 202. Investigation into the nature, functions, and flow of money and credit within our economy. Analysis of commercial bank­ ing and our monetary system. Prerequisite: 201, 202. Business Education 422. BUSINESS EDUCATION AND THE COMMUNITY. (3) The factors that affect the development and operation of the Business Education program in trying to meet the needs of the community. 423. CURRENT PROBLEMS IN BUSINESS EDUCATION. (3) The problem of relating course content to the needs of in­ dustry, state, and national organizations. GEOGRAPHY 301. INTRODUCTION TO PHYSICAL GEOGRAPHY. (3) The basic physical elements of geography such as climate, landforms, soils, and natural vegetation together with their integrate patterns of world distribution. 345. CURRENT ECONOMIC ISSUES. (3) 350. MONEY AND BANKING. (3)

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