VERTICAL 8 — CREATIVE TECHNOLOGY · PHASE 2
for creators, and position African cultural production within the global digital economy. AfriLabs’ participation in GITEX Nigeria 2025 shaped national dialogue on enabling regulation and AI adoption within the creative economy. The launch of NASENI InnovateNaija Challenge within that context demonstrated AfriLabs’ ability to translate high-level engagement into tangible opportunities for startups working at the intersection of creativity and technology.
Africa’s creative economy is one of the continent’s most visible global exports. Music, film, fashion, and art have demonstrated that African cultural production can scale globally and command global markets. The question AfriLabs began asking in 2025 is a natural one: what happens when that creative energy is paired with the technology and infrastructure to take it further? The AfriLabs Annual Gathering’s Creative Digital Economy Track put that question on a main stage for the first time - exploring how technology can scale Africa’s creative industries, create new economic models
This vertical is at its beginning. The conversation has started, and the programmes will follow.
Creativer Digital Economy Tracck participants at the 2025 AfriLabs Annual Gathering
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