PAPERmaking! g FROM THE PUBLISHERS OF PAPER TECHNOLOGY ® Volume 11, Number 3, 2025
respectively for online mobile shopping. Creating a gateway to make a purchase through your Facebook for Business page is a no-brainer. The benefits for brick-and-mortar stores are clear, too. According to a recent study, nearly a third of all mobile searches are related to location with users asking “can I/to buy” or “near me” type queries. That means you have the perfect opportunity to be the place they’re looking for. And when they get to your business, having a wunderkind POS system will help you keep track of your sales and run reports with ease. Your page gives you the tools to easily test and try new branded content and messaging. Whether it’s gathering results from an ad on a billboard, a flyer, or social media ads, figuring out if your message is resonating with your audience can be a challenge. Start leveraging your Facebook Insights by testing new concepts with your community (by utilising organic published posts on your page that you can boost to ensure they’re seen by a wider audience) or potential customers (with Facebook ads to your target audience). By A/B testing and comparing metrics on the amount of post engagement, site visits, and more, this feedback can help you make educated decisions when it comes to the more expensive Facebook for Business advertising channels. (That’s not to say that messages or content always perform the same on social as they do on other channels, but it is a way to get a quick read on customer sentiment.) Facebook Insights allow you to see what’s working — and what’s not. Facebook for Business Insights tool gives you a transparent view into the details of how many people you’re reaching, how many are engaging with your posts, how many are following your page, and what percentage of all of these stats have been earned with organic versus paid and “boosted” content. The Square editorial team is dedicated to telling stories of business, for business owners. Our team comes from a variety of backgrounds and share a passion for providing information that helps businesses to start, run, and grow. The team is based in San Francisco, but has collaborators all over the country. https://squareup.com/gb/en/the-bottom-line/reaching-customers/benefits-of-facebook-for-business
Article 10 – Facebook for Business
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