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produces brief preventative maintenance and FAQs videos for customers on Driven Automo- tive’s Facebook page. “My favorite part of the business is learning new things and being able to pass that along to the customers.” When we asked her what the reaction is like when Driven Automotive customers first learn that the business is female-owned and operated, her answer perfectly captured the experience of a happy irony. “I wouldn’t say that they’re shocked, but I would say they’re pleasantly surprised,” she laughed. “Most household finances aremanaged by women – they’re the financial decision makers. People, husbands too, really enjoy having a woman on this end to explain to them what is required and where the costs come from. It’s a real trust factor for them. Even in 2018, we do work harder as women in the trade to prove our knowledge and compe-
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SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2019
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