Leadership in Action – AUNZ English – 201609-201610

Striking

HARNESSING THE POWER OF ESSENTIAL OILS

The essential oil industry is experiencing exponential growth. Already a multi-billion dollar industry, Grand View Research forecasts essential oil revenues will triple between 2012 and 2022. So it’s no surprise that when Melaleuca Inc. launched PURE™ Essential Oils in 2015, they saw overwhelming demand for the product. Millions of bottles were sold in the first year alone! † Some people speculate it’s also one of the reasons Melaleuca has seen record-breaking growth and retention throughout 2016.

A Natural Fit The market of essential oils is a natural fit for Melaleuca. After all, when Melaleuca opened their doors more than 30 years ago their flagship product was Melaleuca oil. Since they set

An Easy Way to Increase Volume In addition to being in high demand, essential oils have also been shown to increase customer order size and month-to-month retention. Customers who purchase essential oils order more products points per month on average. Customers who purchase an essential oil diffuser have double the rate of retention when compared to customers who did not purchase a diffuser. So the question now becomes, what can you do to leverage the high demand of essential oils to help you build your business?

the world standard with T36-C5 TM Melaleuca Oil, it only made sense to apply their expertise to a wider range of essential oils. Melaleuca PURE Essential Oils are not only the highest quality available, they’re also offered at a significant cost savings. Melaleuca saves customers like you over 50% every month compared to the competitors’ prices.

27 SEPTEMBER/OCTOBER 2016 | MELALEUCA.COM

†Global Sales

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