A t my home, I have a bag of Mountain Cabin™ Signature Blend coffee sitting on the kitchen counter. I love the rich, full-bodied flavour of this roast. I also like that it’s competitively priced with other premium coffee brands. But as important as price and quality are when it comes to coffee, I know the real reason customers purchase Mountain Cabin Coffee , or any product from Melaleuca, has less to do with product features and more to do with the purpose behind every product we produce. Here at Melaleuca we believe in enhancing lives. This belief powers every decision we make from the products we sell to the way we compensate our Marketing Executives. Our company is powered by purpose and it’s one of the key reasons we’re seeing record-breaking growth in today’s marketplace. the Power of WHY
Darrin Johnson, Senior VP of Sales
A Purpose-Driven Marketplace Now more than ever, people aren’t just looking for quality products. They’re looking for a company they can identify with, one whose values and purpose are in line with their own values and purpose. A recent consumer study of over 11,000 customers in eight different countries found that 91% of consumers want to do business with a company that shares their values or purpose. 1 And they’re backing up this desire with their purchases. The 2015 Meaningful Brands Survey found that purpose-driven brands —those that go beyond the product to increase the well-being of customers and society—outperform the stock market by 133 percent! 2 When it comes t o enhancing lives, we believe this should apply to more than just our customers—it should apply to every person who interacts with Melaleuca. We aren’t alone in this belief. A recent
5 SEPTEMBER/OCTOBER 2016 | MELALEUCA.COM
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