Jon Carson Consulting - March 2020

March 2020



Celebrating Idaho Women

One hundred and twenty-four years ago, in the great state of Idaho where we now live and write this newsletter, women obtained the right to vote. 2020 marks the start of Idaho Women 100, which celebrates the 100th anniversary of the passing of the 19th Amendment to the Constitution that gave women the right to vote nationwide. Idaho was the fourth state in our country to grant women the right to vote on Nov. 3, 1896, via Senate Joint Resolution 2. The vote was nearly 2-to-1 in favor (12,126 to 6,282), and it changed Idaho history. This occurred nearly 24 years before the 19th Amendment was passed on Aug. 18, 1920. Idaho was truly ahead of its time. I hope you and your team will take a moment to celebrate this monumental anniversary. After all, we study history to see what was, what could have been, and what might happen once more. As we focus on Idaho women past and present, we would like to recognize Claudia Weathermon Tester as one of the Idaho Business Review’s 2020 Women of the Year honorees. Competition was fierce, and the selection panel noted the great difficulty it had in choosing just 50 women (a record number, incidentally) to recognize. Honorees came from all industries and professions, including education, health care, science, government, and fine arts.

The panel scored applicants based on four criteria:

• • • •

Excellence in leadership

Professional accomplishment


Community involvement

We believe this year’s honor is particularly special because of the 100th anniversary celebration of women’s right to vote, and we are proud of Claudia’s significant contributions to the state of Idaho and to women in leadership.

Here at Jon Carson Consulting, we would like to honor some of the women we are privileged to work with.

Kelly Cox, Right Now Heating and Air Conditioning Staci Beeles, Allied Business Solutions Lynn Calvin and Jimmie Hurley, Snake River Stampede Lisa Spates, Benefit Bank Deb Flagan and Jaclyn Roberts, Hayden Homes Tyley Nelson and Dallis Fontenot, ESI Allison Shride and Suzie Shride, Mathnasium

Gina Baker, Alderus Mortgage Kathy Johnson, United Heritage Codi Galloway and Jen Galloway, OEC Amber Fawson, Saalt

“This is a truly amazing group of women,” said Idaho Business Review Associate Publisher Cindy Suffa after reviewing the scores and applications. “We are thankful for every woman who applied, and we are proud to see women doing good work and making a difference around the state.” Suffa added her thanks for the time and effort put forth by the panel of judges, which was made up of past Women of the Year honorees and members of the Idaho Business Review staff.

Many others should be on this list. It’s our honor to celebrate this year as the 100th anniversary of women’s voting rights and to urge you to continue to promote, coach, and encourage the women in your company to succeed as great leaders.

-Dave Tester


ARE YOU VIBING WITH YOUR BUSINESS? BOOST YOUR COMPANY’S CULTURE WITH ‘FIVE FREQUENCIES’ If you dive deep into the tactics of successful businesses and startups, a common thread among them is that culture reigns king. More and more value is placed on fostering an uplifting atmosphere for employees, which allows them to generate better business. The general consensus says great culture is built over time and can take many tries in an attempt to get it “just right.” But one book suggests that you might not need to look very far to pinpoint the biggest influence behind company culture. In “Five Frequencies: Leadership Signals That Turn Culture Into Competitive Advantage,” a team of four authors compile their years of extensive experience working with companies to execute cohesive strategies for building effective culture. Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis have witnessed company cultures of every type be successful and fail. They concluded that culture doesn’t cultivate from the many but, rather, is affected by the few. In this case, the few are the leaders of the business. The authors assert that leaders are, at every moment, transmitting signals to their team, whether intentionally or not. Teams take cues from those who lead them, so if leaders aren’t dialed into the frequencies they’re giving off, they could be transmitting troublesome

signals. Instead, leaders should always be dialed into their “vibes” and be particularly aware of five specific frequencies:


Their decisions and actions


What they choose to reward and recognize


What they do and do not tolerate


The way they show up informally


How they compose formal communications

“Five Frequencies” illustrates how correctly tuning into these frequencies can give leaders the tools they need to make bad culture good and good culture great. Full of tried-and-true examples from real companies around the globe, this guide proves that culture is not something tangible you can hold, nor is it a procedural element you can simply implement. It’s something people feel, and it’s built and explained by the behaviors that surround it. This means it can be difficult to manage, measure, and, most importantly, change. But if leaders take the time to look at themselves and the actions they exemplify, they’ll have a solid foundation to start.



Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit for more details.

“I want to thank you for your mentoring time. I don’t think I realized quite how much I had to say until we began talking, and I am so grateful to you for managing to synthesize all of it and, as always, responding with compassion, honesty, and a wide-lens perspective that always shifts my thinking.”

“This Friday, exactly five years after I opened, I am being honored as the 2019 Woman- Owned Business of the Year for our regional chamber here in Littleton, Colorado! “I want to share that with you, since you have been a big part of our success here at Mathnasium!”

–Amber Fawson Co-founder Saalt Company

–Suzie Shride Center Director Mathnasium of Littleton

If you would like to listen to Dave’s spiritual podcast, visit


Heads or Tails? You have two options in front of you. They both sound great, are backed by research, and could transform your business for the better, but you can only choose one. Which do you commit to? When you’re faced with two equally worthwhile options, science says the best way to make a decision is to flip a coin. When you flip a coin, you’re not really leaving the decision up to chance; you’re actually calling on your intuition to guide you. The practice is often regarded as unscientific, but there’s a lot of research to support making intuitive decisions. Friederike Fabritius and Hans W. Hagemann, authors of “The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier,” explain how we develop that “gut feeling.” Intuitive decisions are driven by two structures in your brain: the basal ganglia and the insula. The basal ganglia are connected to movement and building habits. The insula, part of the cerebral cortex, becomes engaged when you experience pain, feel love, listen to music, or even enjoy a piece of chocolate. Neuroscientists believe the insula is responsible for self-awareness, particularly for recognizing changes in your body. When you have to solve a problem, your basal ganglia start working on a solution, even if you aren’t consciously thinking about it. If you make a conscious decision that agrees with the subconscious

The Scientifically Smarter Way to Make Business Decisions

solution of your basal ganglia, your brain gives off a subtle reward. The decision doesn’t have to be logical to feel right — that’s your gut feeling. However, if the conscious and subconscious parts of your brain don’t agree, your insula detects the discrepancy and registers a threat. It’s the “I have a bad feeling about this” response. Fabritius and Hagemann note that gut feelings “represent the most efficient use of your accumulated experience.” According to the authors, flipping a coin is the best way to really listen to your basal ganglia and insula. Your subconscious brain has already made a decision; flipping a coin helps you test your intuition about each option. If the coin lands on heads and you feel relieved, then heads is the right choice. However, if the coin lands on tails and you’re uncertain or want to flip again, then that’s your intuition saying the other option is the better choice. So, the next time you’re caught in a pickle, grab the nearest quarter and put your intuition to the test.

GG Gretchen’s Kitchen (My mom’s secret recipes)

Take a


Pork Chops and Sour Cherries Ingredients

• 1 tbsp sugar • Zest of 1/2 lemon • Pinch of cinnamon

• 4 pork chops • Salt and pepper, to taste • 1 cup raw rice • 20-oz can sour cherries

Directions 1. Heat oven to 350 F. 2. Salt and pepper pork chops. 3. In a skillet over medium-high heat, brown each pork chop on both sides in its own fat. 4. In a casserole dish, spread uncooked rice over the bottom of the dish. Then pour sour cherries and juice over the rice. 5. Sprinkle sugar, lemon zest, and cinnamon over rice and sour cherries and arrange pork chops on top. 6. Cover and bake 1 hour and 15 minutes. Serve warm.

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit

“The wise woman builds her house, but with her own hands the foolish one tears hers down.” Proverbs 14:1




TIME 17707 Madison Rd. Nampa, ID 83687 208-707-9807

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Celebrating Idaho Women

How Your Vibes Affect Your Business


The Science Behind Gut Feelings

Celebrating National Mom and Pop Business Owners Day

Giving Back to Local Companies On National Mom and Pop Business Owners Day

March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and- pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and-pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small- business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday!

In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar. Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. GET SOCIAL AND SPREAD THE WORD! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there too. Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well-established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!

GIVE YOUR LOCAL ECONOMY A BOOST! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going.


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