Chalhoub Brochure





Leveraging on our knowledge of the luxury industry and the GCC consumer’s behaviors, we decided to embark on a new journey in the F&B world; creating a dedicated division which aims to bring and develop innovative restaurant concepts in the Middle East region. We manage three existing concepts including La Pâtisserie des Rêves - a French Pâtisserie and restaurant located in TRYANO in Yas Mall, Abu Dhabi and Level Kids in City Walk, Dubai. As well as managing the VOGUE Café located within Level Shoes at The Dubai Mall. The third concept is Aubaine, located in Dubai Mall and City Walk.

VENTURES Based on our deep understanding and our presence in the region for over 60 years, we have identified gaps and opportunities allowing us to create innovative concepts, foster strong partnerships, and build successful brands - always making sure to answer the customer’s needs and aspirations. This knowledge allows us today to enter in new ventures where we perceive real opportunities aligned with consumers behaviours and evolution. We have decided to focus on four areas where we see a great potential of growth.

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