Gems Inside
4. Digital Marketing Gems to Jump-Start Your Practice
1. Your Patients Deserve More Than ‘Usual and Customary’ Dentistry!
6. It’s Time for a Little Promotion
3. Recently Unearthed on Planet Gems
7. A Killer Idea Starter for Your Content
Dr. Ken Rasbornik Shares the Mother of All Gems
By Dr. Ken Rasbornik
My practice is coming up on our fourth year using Gems, and I have to tell you, I don’t use the word “outstanding” lightly, but my experience has been precisely that — especially the retreat this year. I thoroughly enjoyed the time I was able to spend with my fellow Gems family members, especially with Hurricane Florence hitting so close to home. But what goes on at the retreats is only a small fraction of the benefits our practice has seen since joining the Gems family. Making that decision so many years ago was the best decision I’ve ever made, and that all starts with our 90-minute weekly meetings. I know Dr. Wolt discussed how important the 90-minute weekly meeting was to her practice last month, but I wanted to elaborate on some specifics of how it has impacted our office. Our team certainly exemplifies her points on implementation and growing closer together, and hearing that other practices have seen the same results we have is exciting. But our practice has witnessed a lot of changes over the past four years, and I believe our perspective can help everyone in the Gems family understand how these meetings develop over time. Before we started with Gems, staff meetings consisted of discussions about technical elements of dentistry. I used to attend seminars as a way to put the paddles on the heart of our practice. The education I received at these courses focused on how to be a better practitioner, so I’d come back and talk about the exciting opportunities these skills presented. But we never had a compelling reason to change, so after six weeks, we usually fell back into the same slump and started performing what Tom refers to in the cover as “usual and customary dentistry.” When we first started meetings using the Gems method, it took a lot of conversations with my Concierge to understand where our focus should be. He helped us home in on specific Gems in webinars that directly related to our practice. At first, we asked for every team member’s input, and that taught us volumes about which employees felt invested in the process and which didn’t. It was clear we had to cull the herd and have some difficult conversations. “If you don’t want to be here, other offices will have you” was not an uncommon phrase
at the time. Once we got to a point where buy-in was not an issue, we started having discussions about how the Gem we were going over that week pertained to our practice. You can’t apply concepts that will change your practice by simply listening or observing. It requires relating the Gems to everyday life, and that meant action became the center of every meeting. Fast-forward to today and Gems provides us with a platform to have a perfectly executed meeting every time. My office manager, Crystal, leads the topics, and we all collaborate to find the best way to plug specific Gems into our practice. We’re more consistent on every aspect, and that provides stability and expectations that everyone can follow. Our team is more motivated and on the same page, which translates directly to our bottom line. Since starting with Gems and implementing the 90-minute weekly team meetings, our practice has grown by more than $500,000. We’ve seen a $61,550 yearly profit on our biannual implant seminars. A billboard we placed near the office turned out $155,000 in direct referrals in one year. Our total revenue increased from $954,000 in 2014 to $1.4 million in 2017. Projections indicate that 2018 will surpass those totals, and we couldn’t be more thrilled. All of that starts with our weekly meetings. It’s one Gem you cannot ignore in your practice, no matter what.
8
InsidersCircle.com | 1-888-880-GEMS (4367)
Printed by The Newsletter Pro · thenewsletterpro.com
Made with FlippingBook Learn more on our blog