It’s Time for a Little Promotion
The Deadline: Nothing happens without a deadline. You need to make sure that someone has a reason to take action NOW! Otherwise, they’re likely going to put it off. For example, you could say something like:
Most practices struggle with promotions. Things slip through the cracks. That stops now with this surefire way to create your promotions. As we’re already into October, it might be too late to really get something going this month, but November is just around the corner. There are two federal holidays in November you could choose between (Thanksgiving and Veterans Day). Given the noise that comes from Black Friday and Cyber Monday, for this example, we’ll use Veterans Day.
Submissions must be in by (X date), for example: Friday, Nov. 9.
The Prizes: You need two prizes… the big “grand prize” and THREE second-place prizes.
There are five things you need to make sure any contest/ promotion is effective:
Grand prize: Free dental procedure for a veteran
THREE second-place prizes: $500 off any service booked by Thanksgiving Day (ALWAYS use a deadline). The idea is to make it attractive enough so that it gets used and creates a patient for life. Be sure to include a second-place prize message: “Although you didn’t win the grand prize, because you’ve served us/ nominated someone, we’d like to serve you!” By making THREE second-place prizes — the $500 gift card for any treatment or service in your practice — you will maximize the number of new patients and ultimately the amount of revenue and PROFIT you enjoy from this strategy. And who better than our veterans with whom to share such a prize? Of course, you send the second-place prize notice to EVERY VETERAN (other than the grand prize winner) who entered!
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The prizes: 1 grand prize and a lot of second-place prices (for everyone else)
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The story
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The medium
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The deadline
• The selection method The Story: Tell people why you’re doing the promotion. In this example, you’re telling the story about why you’ve picked Veterans Day. After putting life and limb on the line, our country’s veterans come home to an occasional “thank you” from well-meaning civilians, but often they find neglect. If you know of a veteran who needs ANY type of dental care our practice offers (a basic filling, braces, or even a mouth-full of implants), we want to help them. This Veterans Day, (PRACTICE NAME) is going to give one veteran in need the dental care they truly deserve. We’re going to cover 100 percent of their treatment… even if they’re not currently our patient. If you know someone who has served our great country, please go to (PRACTICE WEBSITE, FB PAGE, OUR OFFICE), and share their story. That’s why this Veterans Day, we’re asking for your help to serve those who have served us.
The Selection Method: This is how you’re going to select and share the great news with the winner.
You can use a random drawing or the story with the most likes/ comments/views/votes.
Announce the winner on Nov. 12 via email/Facebook/radio/ practice website.
As with any (all) marketing, always check with your attorney prior to deploying to be sure you are complying with local, state, and federal laws. That’s a quick sample of how to create and run a promotion to help attract new patients (and do a lot of good in the community). To get more details on this, or to see several real- life examples of what other Gems Family members have done for Veterans Day celebrations, go to our Gems Family website, InsidersCircle.com SITE MAP Advanced Marketing Brain Trust Scroll to section 038 where you will find EIGHT additional resources to help you help our veterans and build your practice! As always, your Personal Gems Concierge is always happy to assist you in locating any resources or answer any questions you have. To your success!
This Veteran’s Day, our goal is to serve someone who so bravely served you, me, and the rest of our nation.
Please help us help a veteran get the care they need and deserve.
The Medium: These are a few of the many places where you need to make sure you’re sharing your story and telling people how to enter the contest and nominate someone.
Practice website Practice Facebook page
Practice Instagram/Snapchat account Local radio, TV, and newspaper
6 InsidersCircle.com | 1-888-880-GEMS (4367)
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