NBLY-Implementation-Guide-051517-FlippingBooks

NEIGHBORLY ™ WEBSITES GetNeighborly.com and GetNeighbourly.ca are live and all national marketing efforts are designed to draw traffic to these websites.

The Neighborly branded websites will showcase three main features:

Find a Pro utility - This feature encourages customers to tell us about their home repair and maintenance needs, helps customers find a Neighborly professional in their area and offers customers the opportunity to schedule an appointment with one of our home service brands. My Account login - This feature allows consumers to customize and manage their home service experience with Neighborly by creating a task and season calendar-generated reminder that feeds into our Customer Relationship Management (CRM) program, seeing a record of their service history across all brands, and adding a Favorites list of all the Neighborly professionals in their area. Blog and Lifestyle content - This area of the website will engage customers and drive our CRM and email marketing program. The section will feature original Neighborly blog content, curated brand blog content with top-level SEO and strong lead generation calls to action.

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