NBLY-Implementation-Guide-051517-FlippingBooks

BRAND AND DWYER GROUP ® WEBSITES A comprehensive plan that integrates Neighborly ™ into the corporate, franchisee and franchise sales websites includes making subtle but impactful branding updates to each site and communicating to our customers and colleagues the connection of all Neighborly brands.

The plan is multi-faceted and entails the following:

About Us - On each brand’s website, “a neighborly company” is added to the About Us dropdown menu. On the About Us page, a call to action statement with a link to the brand’s Neighborly page is added. My Home Life has been removed from all brand website pages and replaced with blogs. Neighborly Anthem Video - A Neighborly focused, two- minute video providing an overview of home services covered is placed on the brand’s Neighborly page located under About Us.

US -

CA -

A Neighborly Company Tagline - The main logo on each website is updated with the new, co-branded logo featuring the “a neighborly company” tagline. Full Neighborly Logo - The full Neighborly logo is added to the footer of each brand website with a link to the brand’s onsite Neighborly page.

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